Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts in Video
Rhode Island Commercial Photographer for a Restaurant
Rhode Island Commercial  Photographer for a Restaurant with a video timelapse in RI

There are many types of commercial photography and advertising campaigns. A number of my advertising photography projects and corporate video assignments are for small and medium-sized businesses that I thoroughly enjoy. Having lots of experience with more significant projects allows me to create an even stronger plan for smaller marketing campaigns.

Typically a smaller project involves myself and an assistant with different levels of collaboration and expectations with the client. In most cases the client wants me to create a majority of the art direction and production of images. We have conversations on their vision, goals, brand and the narrative they want to share. Also, I will research their presence and competitors in what they are sharing visually, creatively and with the written story. In other cases, I work closely with the client in creating visuals with their vision.

The smaller multimedia projects are wonderful because such a significant portion of the creative collaboration process is baked in without managing a large logistics crew to make it happen.

Successful Restaurant Photography Project - Cafe And Bakery

I recently completed a Rhode Island restaurant photography assignment and their 2nd location for the pantry. The client hired me to photograph their restaurant and bakery to capture the fresh, high quality food they prepare along with the fun personality of their staff. I also created their new websites for both the cafe and bakery; which allowed me to be a partner in their creative process from conception to publication.

We visited their Rhode Island locations a few times to capture candid style photography that portrays this vision for use on their new website and for their social media. At times I photographed people in action and other times asked the barista to hold up a delicious pastry towards the camera to create a social media style photograph.

The production crew was just myself as the Rhode Island commercial photographer and the owner, collaborating to create their impactful marketing photography visuals that tell their narrative and make a strong marketing presence. During the photography sessions, the restaurant owner was with me to point out potential strong visuals, and I shared my ideas with her. We made a terrific visual team as her small business narrative unfolded.

I kept the actual production simple with using ambient lighting and an occasional 1-2 Profoto A1 small battery flash units. This allowed me to work without an assistant and be nimble in a small, busy bakery and restaurant. Most restaurants have limited space so it’s easier when I am solo vs. working with an assistant. It brings me back to my newspaper photojournalist days of working creatively, but nimble and fast. This technique allowed me to stay out of the way during active business hours when they are serving their customers.

Also, I suggested we create a video for their home page of their website. I then created 2 videos from time-lapse photography to capture the busyness of their locations with a social media style video. This added action, movement and energy to their website’s opening page. It’s become a much watched, very popular video!

I enjoy working at all levels of production, as I move a project from pre to post production workflow. As a commercial photographer, every advertising or marketing photography project is a unique experience. From the planning of the types of a commercial advertising campaign, envisioning the visual narrative, to the coloration of the actual photography and video productions in my home state is very rewarding. Being creative with images or adding a social media video clip as a new style and asset for the client makes projects more exciting; but more importantly, it delivers what type of narrative the client wants, which can be challenging and very rewarding. While I travel nationally for video and commercial photography projects, I do enjoy the journey as a Rhode Island commercial photographer - Rhode island has so much to offer!

The Day I Realized I Was a Multi-Media Producer

Creating stories with vision….

Multimedia Producer.jpg

It finally hit me. 

About three years ago, I changed the name of my company to Indermaur Media. I had a thriving corporate photography business based in RI (with clients nationwide), that included commercial and editorial photography, but began branching out into other forms of media. By changing the name I wanted to set the course, and the intention, to operate in the fields of photography, video and full production to create even stronger visual narratives for my clients.

Recently, I sat back to take stock. I had created video productions for new clients, my photography work continued, and I had maintained my corporate work; but something was different. I was trying to find the best description of what I do now. New projects were incorporating photos and video, social media projects, and creating original content to deliver the best story possible. I found myself in a position of Directing and Producing more than before, and not even operating a camera.

Indermaur Media is now a Multimedia Production Company

So, I reached out to my daughter, Caitlin Indermaur, who is a Video Producer on the west coast. She has been a muse of mine, and in addition, my assistant before she even graduated from high school. We've collaborated on many projects through her college years and before she moved out west. For all those years, she always has excellent feedback and thoughtful insight. She immediately said, "Dad, You're a Multimedia Producer." 

For me, a Multimedia Producer is responsible for telling stories using video and still photography. I often manage the entire production process: generating and executing ideas, meeting budgets and deadlines, and expanding the team when necessary to accommodate a client's vision. On some projects, I am primarily a still photographer, on others a video camera operator. Then there are times I am simply the lead Producer, managing and directing the team to create a story. So, I had to agree - I am now a Multimedia Producer. 

For myself, and Indermaur Media, new modern "photography" delivers a much richer story when a tool box of skills and an excellent team can come together to execute and deliver the finest visual project possible. I continue to share the nuts and bolts of this transitional process in my Visual Creative Coach business. 

Using a Video Teleprompter to Deliver Your Message

Coming from a photojournalistic background I always enjoy creating heartfelt videos and photography with people speaking from the heart to develop humanistic stories.

I enjoy the approach of having a “conversation” with the subject vs. a formal “interview”. While the subject and I may share questions beforehand, we keep the questions and answers short and spoken in the moment. Typically the individual does not respond looking directly into the camera. I prefer this technique as speaking from the heart humanizes the subject vs written message they are reading. 

Recently I began working with the Executive Career Coach Lori Giuttari, to produce a video course for her clients. She needs to speak directly to her clients and be on topic for videos that last about 5-15 minutes. 

This is when a teleprompter comes in very handy. The teleprompter I use displays the written script from an iPad and reflects it onto a piece of glass. The camera is directly behind the glass. Therefore she is reading the text while looking into the camera in order to be connected with the viewer.

She was able to write out her lesson beforehand, and practice while recording herself with a voice recorder, in order to evaluate her messaging and timing. This allowed her to fine-tune her modules for the video course. 

Being able to use a teleprompter, speaking directly to clients, allowed me to focus on connecting with them, as opposed to worrying about every single point I touched upon.
— Lori Giuttari
Life Coach-Teleprompter

When we created the video she felt comfortable with her tightly prepared message and by seeing her text through the teleprompter, it allowed her to be sure she covered all essential parts or her lesson.

Both techniques of using or not using a teleprompter have their purpose in delivering your message and story. It’s important to decide what type of message you want to provide and who your audience will be. 

6 Essential Things for a Strong Photography and Video Project
photographer-videographer for commercial multimedia projects in Boston MA

Back in the "day" photographers were hired for photography and videographers for videos. Today you can find photographers that also create video and videographers that take photographs. The range of experience, style, and abilities are diverse.

Hiring an individual that has the experience as both a photographer and videographer is one way to create heartfelt and connected real life stories with video and photography. They can be used for a company's advertising campaign, in-house corporate uses, social media and online content.

In recent years I have enjoyed commercial multimedia assignments in Boston, RI and New England like this because they include "from the hip" style photography, and storytelling through video; while others are more sophisticated in creation. For example, I may take the portraits of an executive team and then engaged them in a conversation/interview on video for a simple, but more in-depth assignment.

Here are a few tips on what to look for when choosing your multimedia partner.

1. Find a photographer or videographer experienced with both photography and video. Shooting still photography and video are two different mind and skill sets. Approaching a subject for photography is different than with a video interview.

2. Find a multimedia (photographer-videographer) crew who can work quick on their feet and are creative in their approach to a setup.

3. A producer is an excellent asset for successful multimedia project management. They help with permits, finding professional actors or "real" people, scheduling, putting together a crew, making last minute requests happen, among other things. An individual within your company or the photographer-videographer may be able to produce as well.

4. Allow simple setups so photography and video can easily be captured. This keeps the team moving to get lots of good visuals in a day's work, and can be used for the long-term.

5. Have the day planned out - This sounds like a no-brainer, though it is critical and is sometimes overlooked. Keep the schedule tight, organized and if the crew is running ahead or behind schedule, let them know. I always like to pad some extra time for those setups that have unexpected delays. Remember to allow enough time for video and photography to be created.

6. Have a vision - you may only need one setup. Focus on making an excellent portrait and interview instead of creating multiple setups. This significantly streamlines the editing process. Keep it simple and narrow down your wants and needs before the shoot.