Indermaur Media, inc.
Visual Narrative
IMG_4128.JPG

Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged assignment
Save Money by Combining Multiple Projects
 
Industrial Photographer time-lapse
 

I often get awarded corporate photography projects that are smaller productions. Then I discover the client has many other corporate video and photography needs that are not being addressed. For example, they may initially call me for a portrait of their CEO, then with some discussion find out they need headshots of executives, a video about one of their associates for their Youtube channel, and a group photograph of the Sales Team.

If you have lots of little visual needs and don't have a large budget, or the time, then combining the projects into one sizable project will allow you to get more photography and video projects completed and save you thousands. I created a quick estimate to illustrate the savings for a corporate photography in Boston project and figured it will save about $5,000 if we combined four half-day assignments into a 1-day project.

Create a full day (or more) jam-packed with 3-4 assignments you may typically complete on different days.

A few tips on combining corporate photography and video projects to save money on your yearly budget:

  1. Keep a project calendar
    1. This is very helpful with planning your current and future visual needs.
    2. When you have a visual need and a tight deadline, look at this project calendar and see what you can also get completed with your current assignment.
  2. Work a few months ahead to allow yourself enough time to combine projects into one more extensive project, find the appropriate photographer/videographer and schedule the projects.
  3. One crucial factor is to work with a multimedia vendor that creates excellent photography and video and most importantly enjoys this type of assignments.
Timelapse of a painter in an industrial painting booth painting the finishing touches on a piece of machinery.
What Makes a Great Assistant for Your Photo or Video Production Assignment
IMG_2664.jpg

I am a firm believer in creating a crew that you work with often and are able to build a trusting business relationship. An assistant is a significant asset to any photography or video media production assignment. A team that works together often allows for smoother productivity, creates a great synergy on set for everyone else to follow and if the "shit" hits the fan, it is the assistant and myself that works right through it without any moments of panic.

Assistant Nonni Muller is invaluable on many levels. Together we created a list of what a good assistant brings to an assignment:

  • Provides relief by being the second pair of hands onset.
  • Allows the photographer or videographer to be free of the smaller details so they can focus on the creativity, subject, and client.
  • Anticipates the photographer's actions and is ready to spring into action when needed.
  • Listens and is mindful of the project’s objectives.
  • Provides insight with constructive feedback regarding creativity or logistics.
  • Works as an extra set of eyes to make sure the set and subjects look great.
  • Makes the day more comfortable for everyone on set.
  • Helps with moving quicker when needed.
  • Helps with smoothing out unexpected bumps in the road.
  • Keeps track of the gear and keep it organized.
  • Helps connect with the subject(s) when needed.

Nonni has been both assisting and shooting photo or video herself for eight years in the media industry and has worked with both keen and unappreciative lead photographers alike. The dynamic between the assistant and myself is essential for a smooth and successful project.

Assistants may take a back seat, but they are proud of the work that we do as a team. They are an essential part of the process regarding image making and vital to the success of the whole media production.

Communicate for a Successful Visual Creative Project
corporate or commercial visual project photographer in RI or Boston MA

I have worked with visual narrative productions projects with excellent clients, from simple to large scale productions. Even during the conceptualization phase, I am also looking at building a relationship so we can work on future projects together with a deeper level of efficiency, trust, and collaboration together. It is highly advantageous to evaluate the work style of a client so you can maximize efficiency but to the artistic end, to create deeper and more meaningful collaborative chemistry

Here are a few tips for a corporate or commercial visual project that can be helpful in creating a long-term relationship with your photographer. 

The most important action is to be active with your communication. The more clarity you have with the photographer and creative team, the More accurately you can bring a team to full, an infestation of the initial concept. Share your budget, layouts, your original thoughts, technical concerns, short and long term use of the visual assets. All ideas and thoughts should be encouraged. Even what might seem like a bad idea, because it may begin an unexpected creative thread that leads to originality.

  1. Budget - Be open to talking about your budget with your photographer. Much time can be wasted with a back and forth on estimating when there is no budget discussion. If the first choice of a photographer is more expensive than your budget, have that discussion with them and don't just walk away. For me, I am always striving to make the visual assignment a success, and sometimes a simple budget conversation allows for a more realistic fruition of the project with your first choice for a photographer.
  2. Have a vision - I have worked with clients (art directors) with a strong vision and others who just want myself to figure it out. I enjoy working both ways though I mostly enjoy collaborating with the client, art director, and even the subject and assistant. We have to communicate, work as a team, respect each other's ideas, be flexible to change course and at the end of the day, the client needs to be happy. If you (as the art director) does not have a vision, just an idea. Then communicate with the photographer to make sure their vision is in alignment with your idea.
  3. Do not forget details - communicate all your needs during the estimating phase. If your portraits need to have a vertical crop, but you feel there are times it will need to be a square, then communicate that detail. If you want to plan a small thing to be photographed on the side, then discuss that beforehand. I realize some things just happen at the last minute, but the less overlooked details, the better as that helps with the assignment's flow, making sure you covered the potential future use and creating a deeper trust with you and the photographer. 
  4. Be flexible and listen - The photographer is a business professional, and may have some good ideas that match up with your vision. You know what is best for your brand and be open to discussing and possibly implementing new ideas that match your vision and brand.
  5. Compare apples to apples when bidding a project among a few commercial photographers. Sometimes the client calls one photographer, gives them the specs, then during a conversation with a second photographer new ideas arise and the projects are being estimated on different specs. If specs change, drop a quick email to the other photographer(s) to make sure you are getting an estimate based on the same job specifics.

Many enjoyable collaborations and long term clients come from communicating their needs, vision, and budget up front. Feel free to share your experiences in the comments section.