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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged boston
Photographic Portraits Showing Personality

Environmental Portraits Portfolio 

I recently updated my Environmental Portraits Portfolio, and it was a great reminder of the diversity of people I have photographed within their personal and work environments. This form of photography truly captures their personalities. I hope you enjoy the range of characters, professions, locations and art director expectations.

People always ask me what my favorite assignments are and I am still at a loss for words because there are so many that have touched me. Each assignment begins with a blank slate and is created differently.

In this new Environmental Portrait portfolio, I am sharing the projects that captured people in their environments all over Rhode Island, Greater Boston, Massachusetts, Connecticut and beyond.

The portrait of a beekeeper with her hives behind her. My assistant and I wore a beekeeper outfit during the portrait session, and the remaining crew stepped away. Unfortunately, one person did get stung.

I love the photo of a small business owner, casually sitting in front of his Providence Record store. It is an enjoyable moment in time.

Or the Hispanic couple with so much vibrancy that we decided to ask them to dance! It turned into a magical photographic moment. 

Corporate Photography Portraits In Boston MA

Then there are the Boston corporate photography portraits including executives in front of a well known Boston landmark, the Bunker Hill Memorial Bridge. This corporate portrait focuses on their personalities and their deep connection in the Boston area. 

Check out the candid portrait of the couple working on an iPad in the Boston's Rose Kennedy Greenwich. The concept of having a bridge and an arch was essential to the vision of the marketing materials. This photographic advertising project included many different scenes.

The picture of a man with his dog, playing frisbee in a Boston park for an advertising campaign. A company in the finance industry wanted to portray a fun and enjoyable connection of living life fully for their new financial product. 

Much of my photography work today expands throughout the United States as well. I embrace the diversity of so many portraits and personalities that I encounter through my photography assignments.

Like the couple who owns an animal hospital in Nebraska and were very open hearted people and gave us a wonderful tour of their facility. 

And look for the couple enjoying a round of croquet in Georgia for a lifestyle marketing piece.

Or the husband and wife dairy farmers hugging each other at their farm in Northern Colorado. These quick unguarded photojournalistic portraits captures the spirit of individuals and their community.

Photographic Visuals That Convey Feeling

I especially love the challenge of creating photographic visuals when a company calls on me to demonstrate their goods and services, and portay (and convey) a particular feeling. The portraits show the personality of the subjects and tell a story about their self and their community.

Why Having a Makeup Artist is Helpful
New England Makeup Artist Maryelle O'Rourke applies makeup on an actor before a Boston video assignment.

New England Makeup Artist Maryelle O'Rourke applies makeup on an actor before a Boston video assignment.

I get often asked if we should hire a Makeup Artist (Makeup Stylist) for their corporate and commercial photography or video assignments.
Does it make a difference? 
I have worked with Maryelle Makeup & Hair Artistry for many years on Boston Photography assignments as well as video assignments and New Rhode Island projects. We recently discussed how it makes a difference and these are her insights.

  • An artist will create the right amount of color on the subject's face to allow the photo/natural lights to work with you rather than against you.

  • Save on retouching time and expenses as a result of a makeup artist. Retouching is always more natural and less has to be done when a makeup artist has evened out the skin tone, created a smooth, consistent, nonshiny skin texture.

  • Style, soften and eliminate frizzy and flyaway hair.

  • Makeup appears very different in photographs and on video, having an artist will ensure that you are “camera ready.” It is quite different from everyday makeup and having an artist to apply the makeup for this makes all the difference.

  • Having a makeup artist prep your subject will help them feel more confident and more at ease in front of the camera which creates a more comfortable environment and as a result helps you with natural/healthy body language and facial expressions in front of the camera.

  • Eliminate the bald head shine that is so distracting in images.

  • Wardrobe check: an artist will help with small adjustments to wardrobe (wrinkles in a shirt, adjust ties and gathered material) that make a significant difference in overall appearance and prevent retouching after.

  • Makeup artists have the experience needed to help you look your very best and add to your confidence level during a photo shoot or video production. They will choose and apply makeup for you that works in harmony with the lighting and as a result will create your best look for the photos. Your photo is the first impression people have of you, make it count!

I recommend we use a Makeup Artist because there is much more going on than just applying eye-liner. It starts with creating a relaxing environment for our subject and then applying the appropriate makeup and offering an extra pair of eyes to make sure their wardrobe is in check. Of course, we can also bring in a wardrobe stylist for an additional level of perfection. This extra team player allows us to create a more profession and better quality end portrait or video.

A Diverse Onsite Video Production Crew
Video production project manager Boston

The crews I create for business photography, and video assignments are always cross trained in more than one specialty. The projects I manage are typically more fluid in nature, and I need a crew that is willing to take on unexpected tasks. For example, if an extra person is required to hold a reflector, my makeup artist may take up that task. If the crew needs help setting up some lights, I will jump in and assist. Moreover, when it is time to strike our set, we all jump in to pack it up with a smile.

Recently we had a Boston video assignment with the following production team:

On site video production crew Boston MA
  • Director of Photography - Scott

  • Camera Operator - Mike

  • Sound Engineer - Nonni

  • Grip - Isaac

  • Makeup Artist - MaryElle

  • One client and 8 actors

 

That is the traditional lineup. With a flexible crew our Camera Operator Mike was a big part of the creative discussions with myself and our client. Also, our Sound Engineer Nonni and Grip Isaac switch roles at times since they are both experienced with sound and being a grip.

During our second scene, we decided to add a 3rd camera, and Grip Isaac became the 3rd Camera Operator. Setting up a 3rd camera was a decision made at that time and gave us more diversity with what we wanted to accomplish. Having a crew that is flexible allowed us to shift his focus to being a camera operator.

This flexibility makes it possible to shift gears within an assignment if needed and to make it happen rather quickly. When you are creating your next business video project, keep in mind that a larger team may not always be necessary to create your corporate video. A smaller crew that is diverse in their experience and enjoys working as a team can create a successful video assignment.

Here is an interesting article, Tutorial Videos: Top 21 Tips to Create Better Video (in 2018), by instrktiv.com.