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Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged corporate video
Our Passionate Video Production Crew
Video Production Crew on set in Boston MA - New England

Boston MA Video Production Project
We were on a Boston corporate compliance video project, and toward the end of the day, the client told me why she enjoys working with the Indermaur Media crew. The list of items she shared was inspiring, and a gentle reminder of why I love multimedia productions and the people that create a terrific team.

While on the video set, we shared our passion for what we do. In this video assignment, we had seven crew members, six actors, and three client-side art directors to oversee the video production. Over the years, I have always worked with top-notch, experienced crew members that are professional and very passionate about what they do — having passion about what one does all day is essential to be successful with their task and create a rockstar crew. Here's what she told me...

  1. We are very detailed oriented. With a larger crew, we each have our tasks at hand, and that keeps us focused and very detailed oriented. For example, I can focus on an actor's visual delivery, framing the angles, and catching small details like that stray string on the talent's shirt. The producer keeps our timing and schedules on track and makes sure everyone on set has what they need, and our producer assistant follows the actor's script to be sure we don't miss anything, or that the actor is ad-libbing when appropriate.

  2. We are a super easy multimedia team to work with. This type of team seems like a no-brainer for me, though I have heard horror stories from clients about their experience with other video projects and crews. Our goal is always to create a video that the client wants, to know their end-game, and to deliver it. That means creating the right mix of collaboration, corporation, understanding, and working as a team. When problems arise, we solve them with our client's goal in mind.

  3. We are fun to work with. If we are spending twelve-hours on a video production set, you might as well mix in fun, passion, and joy. It's great to work in an environment that adds humor and fun mixed in with a high level of professionalism and excellence. Those twelve hours will pass by quickly, and we produce an even better quality video. Also, we have lots of stories to share when we look back on those fun projects.

With this level of passion, attention to details, and a sprinkle of fun, the client receives a higher level of video production they may typically experience. The same client told our producer, "I love working with this crew because I don't worry about a single thing."

Cold and Ready at a Video and Photography Production in Nebraska
Steps to Create a Successful Corporate Video Production
 
Video Production Crew in Nebraska
 

Indermaur media has done many corporate video productions ranging from simple videos to more sophisticated in planning and creation. In some cases, it is unscripted with subjects speaking from their heart. In other cases, it is imperative for the words to be exact and in that case we use a TelePrompter. No matter how sophisticated a corporate video project may be, creating a video has three necessary steps to create a successful corporate video production. Pre-production, Production, and Post-production.


Video Pre-production

This is the stage that is critical to successful video production. In this stage, we create the story and messaging for the target audience. There may be a simple conversation with the client regarding vision and goals or much more time spent on discussions, scheduling, putting together the perfect production crew, shopping for props, casting talent, hiring the actors, and pre-interviewing subjects. One example of where pre-production for video production is essential:

Boston Multi Media Video Production:

We created a two day Boston multimedia project for a financial retirement product. The experienced crew and actors of 30 people included me as the photographer, a videographer to create b-roll for their website, wardrobe stylist, makeup artist, producer, art director, assistants, grips and the client. The pre-production included scouting locations throughout Boston to convey the lifestyle photography and video we needed, applying and receiving proper permits, casting and hiring the actors, creating a style of wardrobe for the talent to wear, purchasing props for the video scenes and creating a detailed schedule. A few logistics we included where people needed to park, how to get the crew fed, dealing with police officers when they question what we were doing and needed to see our permits, among other things.

Social Media Marketing Campaign In RI:

A Rhode Island healthcare social media marketing campaign included commercial photography and testimonial video. This project included me as the photographer and videographer, a multimedia assistant, an art director, two client representatives, makeup artist, and a producer. The critical part was working with the client to locate the potential Rhode Island Business owners and subjects that are in line with their marketing campaign. After identifying the subjects, scouting was necessary for some subjects to find the ideal location to capture them in, we applied for permits, and we created a detailed schedule.

Video Production Projects - Boston MA & Nebraska

This stage is where everyone is involved. It is magic to see entire crews work as one and create a video from the client's concept and vision. It can be as simple as myself as the cameraman with a video grip for assistance, and we work as a team to create video, capture sound and have conversations with subjects in a video interview style. At times it is more focused on me as the director and video crew that handles the multimedia logistics. Two examples of where video production is essential:

  1. A Boston compliance training video production included a multimedia production crew of eight, producer, make-up artist, three client art directors, and 10 actors. We used the portion of the client's office space that was empty at the time. One of our tasks was to purchase office props to make the office look as if it was active. Day 1 included spending time setting up the video equipment and propping the offices with items like computers, flowers, pens to make it look dynamic.

  2. A Nebraska community bank video story that was unscripted with subjects speaking from the heart. It took a crew of 4, the client and dozens of subjects for heartfelt video interviews. We spent weeks developing the story and pre-qualifying the subjects to create a video story about the vibrant community and its connection to a community bank. The critical part of the production was to be on schedule and open to shifting the schedule and direction of the story if a new detail comes up in our conversations with the individual in the community. This style is more in line with a journalistic style and being in tune with the message, goals and agile enough to shift direction if needed.

Video Post production

post production is gathering all the video clips, sound and putting together to create a meaningful video story. In some cases, it is as simple as working with a script and going back to our video production notes on what video clips we’re best. With other times, it is listening to all the clips and putting the story together from the original pre-production goals and vision in mind. After that, we share the video online for client feedback, and we typically go into post-production a few rounds to refine the corporate video. One example of corporate assignment post-production:

  1. Connecticut non-profit video marketing campaign that shared their mission. In this case, the crew was a video assistant and me. We had two clients representative that handles the interview questioning and oversaw art direction. All the subjects spoke unscripted and from their heart. We created several videos with different topics for a capital campaign for their non-profit. Each had a different matter, and we listened to all the clips to refine the non-profit's messaging and create a strong fund drive campaign.


High quality corporate video content is successful when you can engage the viewer. To create a seamless and robust commercial video or corporate video, you must pay attention to all stages of video production. Creating a detailed schedule and paying attention to the details is essential to create a successful corporate video production.

Using a Video Teleprompter to Deliver Your Message

Coming from a photojournalistic background I always enjoy creating heartfelt videos and photography with people speaking from the heart to develop humanistic stories.

I enjoy the approach of having a “conversation” with the subject vs. a formal “interview”. While the subject and I may share questions beforehand, we keep the questions and answers short and spoken in the moment. Typically the individual does not respond looking directly into the camera. I prefer this technique as speaking from the heart humanizes the subject vs written message they are reading. 

Recently I began working with the Executive Career Coach Lori Giuttari, to produce a video course for her clients. She needs to speak directly to her clients and be on topic for videos that last about 5-15 minutes. 

This is when a teleprompter comes in very handy. The teleprompter I use displays the written script from an iPad and reflects it onto a piece of glass. The camera is directly behind the glass. Therefore she is reading the text while looking into the camera in order to be connected with the viewer.

She was able to write out her lesson beforehand, and practice while recording herself with a voice recorder, in order to evaluate her messaging and timing. This allowed her to fine-tune her modules for the video course. 

Being able to use a teleprompter, speaking directly to clients, allowed me to focus on connecting with them, as opposed to worrying about every single point I touched upon.
— Lori Giuttari
Life Coach-Teleprompter

When we created the video she felt comfortable with her tightly prepared message and by seeing her text through the teleprompter, it allowed her to be sure she covered all essential parts or her lesson.

Both techniques of using or not using a teleprompter have their purpose in delivering your message and story. It’s important to decide what type of message you want to provide and who your audience will be. 

Save Money by Combining Multiple Projects
 
Industrial Photographer time-lapse
 

I often get awarded corporate photography projects that are smaller productions. Then I discover the client has many other corporate video and photography needs that are not being addressed. For example, they may initially call me for a portrait of their CEO, then with some discussion find out they need headshots of executives, a video about one of their associates for their Youtube channel, and a group photograph of the Sales Team.

If you have lots of little visual needs and don't have a large budget, or the time, then combining the projects into one sizable project will allow you to get more photography and video projects completed and save you thousands. I created a quick estimate to illustrate the savings for a corporate photography in Boston project and figured it will save about $5,000 if we combined four half-day assignments into a 1-day project.

Create a full day (or more) jam-packed with 3-4 assignments you may typically complete on different days.

A few tips on combining corporate photography and video projects to save money on your yearly budget:

  1. Keep a project calendar
    1. This is very helpful with planning your current and future visual needs.
    2. When you have a visual need and a tight deadline, look at this project calendar and see what you can also get completed with your current assignment.
  2. Work a few months ahead to allow yourself enough time to combine projects into one more extensive project, find the appropriate photographer/videographer and schedule the projects.
  3. One crucial factor is to work with a multimedia vendor that creates excellent photography and video and most importantly enjoys this type of assignments.
Timelapse of a painter in an industrial painting booth painting the finishing touches on a piece of machinery.
A Diverse Onsite Video Production Crew
Video production project manager Boston

The crews I create for business photography, and video assignments are always cross trained in more than one specialty. The projects I manage are typically more fluid in nature, and I need a crew that is willing to take on unexpected tasks. For example, if an extra person is required to hold a reflector, my makeup artist may take up that task. If the crew needs help setting up some lights, I will jump in and assist. Moreover, when it is time to strike our set, we all jump in to pack it up with a smile.

Recently we had a Boston video assignment with the following production team:

On site video production crew Boston MA
  • Director of Photography - Scott

  • Camera Operator - Mike

  • Sound Engineer - Nonni

  • Grip - Isaac

  • Makeup Artist - MaryElle

  • One client and 8 actors

 

That is the traditional lineup. With a flexible crew our Camera Operator Mike was a big part of the creative discussions with myself and our client. Also, our Sound Engineer Nonni and Grip Isaac switch roles at times since they are both experienced with sound and being a grip.

During our second scene, we decided to add a 3rd camera, and Grip Isaac became the 3rd Camera Operator. Setting up a 3rd camera was a decision made at that time and gave us more diversity with what we wanted to accomplish. Having a crew that is flexible allowed us to shift his focus to being a camera operator.

This flexibility makes it possible to shift gears within an assignment if needed and to make it happen rather quickly. When you are creating your next business video project, keep in mind that a larger team may not always be necessary to create your corporate video. A smaller crew that is diverse in their experience and enjoys working as a team can create a successful video assignment.

Here is an interesting article, Tutorial Videos: Top 21 Tips to Create Better Video (in 2018), by instrktiv.com.