Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged instagram
#AirlineFeet Photography

I have traveled to all states but three, and about 13 countries. Mostly for photography and video projects for my client’s marketing uses. The only states I haven't visited are Alaska and Hawaii, and for some reason, I also skipped over Montana.

A few years ago I was working on a project in Washington DC that included video interviews of governors. One of my subjects was the Montana Governor Steve Bullock. After introducing myself, I told him I had never been to Montana, but that it was on my list to visit. We had a little chuckle, and he told me where I need to go on an extended weekend visit. I still look forward to visiting Montana someday.

Video Production - Location Research
I always enjoy traveling for my work. Photography and video production, allows me to really learn about a location. It’s the adventure of finalizing the creative, travel logistics, local insights, and a crew to create a strong visual narrative for the company’s project.

A few years ago while I was traveling on Southwest Airlines and was sitting in my favorite seat. It's an exit row seat, over the wing with no seat in front of it. I can stretch out my long legs and enjoy the extra space. One day, I took a photograph of my feet stretched out in front of me, happy that I had secured my favorite seat; and I posted it on Instagram. I’m sure the taller basketball players that board after I do give me the evil eye.

I am lucky to get this seat often, and I’m sure everyone is envious. :) Now, every time I sit on a plane, I photograph my feet, especially when I grab my winning seat!

I find other people now do the same thing and tag me: "Hey, @scottindermaur look, I got your favorite seat!"

Over the years, I have accumulated 55 photographs on Instagram of my feet on the plane. A fun little thing to share and you can check them out with hashtag #airlinefeet or at my account @scottindermaur. I can't wait for the day I'm flying to Montana so I can tag their governor!

Mobile Phone Photography & Its impact on brands
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I was a guest on 1540 AM WADK's Interactive Marketing Insights hosted by Suzanne McDonald. We spoke about mobile phone photography and how it impacts businesses and brands large and small in today's world. Here are a few highlights from the show

I find the biggest challenge of social media today is time, commitment and creativity. With the phone, it can be effortlessly, making an average photo excellent.

I am a big fan of the square image because on Instagram it feeds so nicely through the phone. I find the horizontal and vertical photographs a bit jarring when displayed on a format designed for square images.

Tighter shots are always better for viewing on the phone. For example, when a company promotes a fair booth with a large group of people that are taken head to toe, the image is not very dynamic. Instead, shoot a tighter photograph, possibly at a different angle instead of straight on. Experimenting with angles and getting in tighter may simplify the image, making it more exciting and creative to catch a viewer's eyes.

Consistency is necessary with the same type of filter and color pallet. There are 3-4 filters I prefer because the style ties closely to my brand and allow my photographs to be more aligned with my vision.

Keep your phone photography simple and focused on humanizing your brand. For example, a restaurant should take more than photographs of the food. Take pictures of your staff, or a chef cooking is a beautiful photograph that humanizes your restaurant and allows your customers to connect with the "behind the scenes" activities.

Anticipate taking lots of pictures, and you will still only use less than 10%. Don't hold yourself back. Shoot more than you need. Having an inventory of photographs and then choose the best images that allow you to be more creative and have fun with experimenting with your brand.

The Interactive Marketing Insights radio show includes several other tips from myself and Suzanne McDonald from Angles and Insights. A few days later I was a speaker at NIM (Newport Interactive Marketers) - Get Seen! Video and Visuals: Pro's tips at your fingertips.

I also want to mention this fantastic article, “Finding Your Inner Photographer: Making the Most of Your Camera.” The website, Groom + Style, created a fun and simple piece that is full of excellent tips to become a better photographer with your camera and your smartphone (iPhone or Android).