Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged producer
The Day I Realized I Was a Multi-Media Producer

Creating stories with vision….

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It finally hit me. 

About three years ago, I changed the name of my company to Indermaur Media. I had a thriving corporate photography business based in RI (with clients nationwide), that included commercial and editorial photography, but began branching out into other forms of media. By changing the name I wanted to set the course, and the intention, to operate in the fields of photography, video and full production to create even stronger visual narratives for my clients.

Recently, I sat back to take stock. I had created video productions for new clients, my photography work continued, and I had maintained my corporate work; but something was different. I was trying to find the best description of what I do now. New projects were incorporating photos and video, social media projects, and creating original content to deliver the best story possible. I found myself in a position of Directing and Producing more than before, and not even operating a camera.

Indermaur Media is now a Multimedia Production Company

So, I reached out to my daughter, Caitlin Indermaur, who is a Video Producer on the west coast. She has been a muse of mine, and in addition, my assistant before she even graduated from high school. We've collaborated on many projects through her college years and before she moved out west. For all those years, she always has excellent feedback and thoughtful insight. She immediately said, "Dad, You're a Multimedia Producer." 

For me, a Multimedia Producer is responsible for telling stories using video and still photography. I often manage the entire production process: generating and executing ideas, meeting budgets and deadlines, and expanding the team when necessary to accommodate a client's vision. On some projects, I am primarily a still photographer, on others a video camera operator. Then there are times I am simply the lead Producer, managing and directing the team to create a story. So, I had to agree - I am now a Multimedia Producer. 

For myself, and Indermaur Media, new modern "photography" delivers a much richer story when a tool box of skills and an excellent team can come together to execute and deliver the finest visual project possible. I continue to share the nuts and bolts of this transitional process in my Visual Creative Coach business. 

How A Producer Can Better Organize Your Shoot
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With all the aspects of a photography session in play, it may seem like the greater task at hand is hard to manage. My blog has represented various ways of improving the quality of a shoot, such as hiring a makeup artist or having a solid understanding of visual narrative, and increasing the likelihood of a satisfied client, like my helpful advice for a successful headshot.

When it comes down to it, a photographer and their client may find themselves with totally clear senses of their roles in the shoot, but outside forces conspire against the shoot itself. Changing weather, a multitude of crew members, and accounting for on-site necessities have an effect on everyone involved, and may introduce pressure into the situation. In conditions like these, we need all the help we can get.

I find a producer is critical in many photography and video projects; while some assignments may be as easy as scheduling a subject for the photography session, others are more in-depth and necessitate an experienced producer that allows the assignment to go very smoothly and blossom into a stronger finished product.

I have often collaborated with Stacey Koch in both small and large projects, and I have worked with her for many years. She knows how and when to get permits, negotiate fees, find the best talent, help the crew find parking, make sure we all have food on set to keep everyone from becoming “hangry,” and many other small yet critical tasks. Working on larger projects with Stacey has taught me the importance of a detail-oriented producer and what they offer to our team.

The aspects to a shoot’s success for myself as a photographer, are very much in-line with a producer’s idea of success. Here are some elements of an effective session that are improved with the presence of a photography - videography producer like Stacey:

  • Timeliness: Having a producer on-site to handle the small and big issues, as stated above, allows the photographer to remain focused on what their final product may look like.
  • Shared Vision: As someone who understands what must be done to ensure a good shoot, a producer also has a vision of how the shoot can be optimized, allowing for a photographer to do less guesswork and, by extension, do less unnecessary work.
  • Collaborative Strength: A producer and photographer that work together over several projects can often pinpoint what must be done, what angles work best and how to achieve them, how much equipment and supplies to bring, and what sort of timeframe a specific shoot may occupy. Most importantly, the learning experience is shared, so each shoot makes a photographer and the producer more knowledgeable and more aware of what to expect for their next potential video or photography production collaboration.

You can visit Stacey’s website. She has been a phenomenal help in all my Boston-based projects, and her presence can inspire a better, more efficient, more successful session.