Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged small business owner
Indermaur Media wins Rhode Island 50 on Fire Innovation Award
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Indermaur Media is honored to be a 2019 Rhode Island Inno’s Second-Annual 50 on Fire Award Winner for creating Visual Thrive.

As a winner in the “New to the Ecosystem” category, Visual Thrive frees companies from spending lots of time, energy and money on their social media branding. By combining forces, Scott Indermaur and Lori Giuttari have partnered to bring decades of media and communications experience to small and medium businesses. This Visual Thrive partnership delivers a streamlined, cost effective way for businesses to maintain a steady flow of high-quality social media posts tightly aligned to the company’s brand. Each post tells an ongoing corporate narrative that their website never could.

Both Lori and Scott have more than 25 years of professional experience in the corporate world, and have created an offer that brings their deep knowledge of what works well onto any social media platform. Visual Thrive creates, targets, publishes, and analyzes each post; letting company’s do what they do best - run their businesses!

Visual Narrative Approach To Social Media

This award signifies a shift in the way businesses showcase their companies on social media. As one of the most important ways customers will find you, social media can no longer be treated as an arbitrary task, but has solidly arrived as a necessity for business branding and expansion.

  • Visual Thrive combines decades of professional experience to deliver a powerful visual narrative for your business’ social media presence in a simple format.

  • Visual Thrive takes photographs with professional photographers, writes engaging captions, and schedules consistent content to optimize social media engagement – hashtags included!

  • Visual Thrive provides monthly analytics to continue your company’s strategic discussions, while delivering plenty of photos for your business’ use.

On February 5th Visual thrive will proudly receive its Innovation Award, and the team looks forward to meeting the other Rhode Island companies included in the 50 on Fire Awards.

The qualities that make a company stand out as “on fire” are numerous; anything from incredible scale, to an official launch, to a new product or sustained leadership count make a company “on fire.” Visual Thrive is doing uniquely fabulous work to continue to set the ecosystem ablaze.

Developed during the Goldman Sach 10,000 Small Businesses class that I attending in 2018. It is being scaled at a national level.

Goldman Sachs 10,000 Small Businesses
10K small business ALUMNI - goldman sacs

Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.

I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.

Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.

My challenge after acceptance into this program was to commit to carving time out of my weekly schedule. Most weeks, we met for a full day and often had shorter clinics. Class topics included: Action for Growth, Money and Metrics, Operations and Processes, and Marketing and Selling. In every class, I learned something new.

Photography For Social Media Marketing

The primary objective of the program was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective, we needed to create and present a Growth Plan. This plan was perfect because for over a year I had an idea to expand my company by creating photography for small businesses for their social media use.

I was able to develop and refine this idea; introduce Visual Thrive publicly. Visual Thrive combines the power of photography & communication to drive a company’s social media marketing presence.

I met a wide range of business owners outside of the media industry, as we worked together to support each others’ growth plans. Having expanded my network and my breadth of business knowledge, I now have a great group of peers with which to bounce ideas off. The value of this group, combined with an educational refresher all focused on my business was well worth my time and attention.

If you are a Rhode Island (this is also offered in other states) small business owner with at least two employees (can include owner), have been in operation at least two years, and made at least $100,000 in gross revenue in 2017, you are eligible to apply. See full details and their online application here.

Photographic Portraits Showing Personality

Environmental Portraits Portfolio 

I recently updated my Environmental Portraits Portfolio, and it was a great reminder of the diversity of people I have photographed within their personal and work environments. This form of photography truly captures their personalities. I hope you enjoy the range of characters, professions, locations and art director expectations.

People always ask me what my favorite assignments are and I am still at a loss for words because there are so many that have touched me. Each assignment begins with a blank slate and is created differently.

In this new Environmental Portrait portfolio, I am sharing the projects that captured people in their environments all over Rhode Island, Greater Boston, Massachusetts, Connecticut and beyond.

The portrait of a beekeeper with her hives behind her. My assistant and I wore a beekeeper outfit during the portrait session, and the remaining crew stepped away. Unfortunately, one person did get stung.

I love the photo of a small business owner, casually sitting in front of his Providence Record store. It is an enjoyable moment in time.

Or the Hispanic couple with so much vibrancy that we decided to ask them to dance! It turned into a magical photographic moment. 

Corporate Photography Portraits In Boston MA

Then there are the Boston corporate photography portraits including executives in front of a well known Boston landmark, the Bunker Hill Memorial Bridge. This corporate portrait focuses on their personalities and their deep connection in the Boston area. 

Check out the candid portrait of the couple working on an iPad in the Boston's Rose Kennedy Greenwich. The concept of having a bridge and an arch was essential to the vision of the marketing materials. This photographic advertising project included many different scenes.

The picture of a man with his dog, playing frisbee in a Boston park for an advertising campaign. A company in the finance industry wanted to portray a fun and enjoyable connection of living life fully for their new financial product. 

Much of my photography work today expands throughout the United States as well. I embrace the diversity of so many portraits and personalities that I encounter through my photography assignments.

Like the couple who owns an animal hospital in Nebraska and were very open hearted people and gave us a wonderful tour of their facility. 

And look for the couple enjoying a round of croquet in Georgia for a lifestyle marketing piece.

Or the husband and wife dairy farmers hugging each other at their farm in Northern Colorado. These quick unguarded photojournalistic portraits captures the spirit of individuals and their community.

Photographic Visuals That Convey Feeling

I especially love the challenge of creating photographic visuals when a company calls on me to demonstrate their goods and services, and portay (and convey) a particular feeling. The portraits show the personality of the subjects and tell a story about their self and their community.

Multimedia Video for A Small Business in Rhode Island
Commercial multimedia videographer for small business in RI

I thoroughly enjoy projects where we mix still photography and video to create a multimedia video and imagery for a multitude of marketing pieces.  This approach allows us to fulfill the client's video and still photography needs for their website, social media and printed marketing pieces during one assignment. Depending on the vision and budget, I approach these projects with a single crew of 2 up to a team with dozens of people.
 
The Savory Grape is located in East Greenwich, Rhode Island where they have carved out a very successful local business based on their friendliness, knowledge and customer service. Most importantly, by creating a pleasurable shopping experience for their customers in their store, that also supports other local businesses.
 
I am a big fan of small businesses, and I was super excited when The Savory Grape approached me to create a video to showcase their local RI business. During the creative processes, we decided to create a video as a narrative story told by their customers, employees, another business owner, and The Savory Grape's Founder on why it is an experience and not just a store.
 
This multimedia approach project worked best with a crew of 2 to keep costs down and a “from the hip” type of approach to matching a more "real life" and “heartfelt” style of storytelling. We completed the shooting in one day with a mix of conversations from customers and employees at the store, another business, and in a home wine cellar.
 
I chose not to use scripts because I wanted all the people featured in this video to speak from the heart. We had a theme and questions to ask, and I approached it with me having a conversation with the subjects. As a commercial videographer, I find this approach makes it more natural and human to speak from the heart versus a formal interview.
 
The still images are in the video, published on their website and printed in their marketing materials. We used some photographs from their past winery travels to help tell the video story. Also, we created three shorter video stories for Instagram, Facebook, and other social media outlets.
 
This video project was a fantastic way to celebrate The Savory Grape's 10-year anniversary. This project is also an example of how Indermaur Media focuses on creating a team to work with budgets and visions to create a product to be used in a multitude of different marketing outlets.

Shorter Videos created for Social Media outlets