Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged social media marketing photography
Getting Your Social Media Message to the Right People

As they say, timing is everything. Striking when the iron's hot. Getting your message to the right people at the right time - ASAP. In social media it's faster, and businesses continually struggle to keep up with relevant content!

In the last six months Visual Thrive, the iPhone photography line of Indermaur Media and the business coaching line of LG Coaching, won the 50 on Fire Innovation Award. We won for our innovation delivering business-centric social media communications with entirely original content.

We partner with each client to create a narrative based on their business plan, and we produce completely original photography, video, and written content - all in a fast, streamlined innovative process in service of continuing their corporate narrative beyond their website.

Then we deliver their analytics to demonstrate their return on the investment, and provide a library of their original photos for use. Some companies have even had our photos framed, hanging on their wall!

It became time to fully open the Visual Thrive social media agency doors and allow in what we knew was already shifting our days and our independent businesses.

I'm sure you've experienced a time like this - when something really exciting presents itself and you know if you let it in, it means you're not going to be able to soft step it anymore. You know if you accept what's there, you gotta leap in when the choice feels right.

This is the standard mindset of a true entrepreneur.

The risk is actually FUN!

So we officially created our social media agency Visual Thrive, LLC.

This summer, our pace continues and we have thoroughly enjoyed having two associates assisting our clients - not to mention how much I love working with young adults! They are spectacular!

And so it goes that we are actually on Fire! We want more... and we're ready to serve your business.

If you want to see what we've created, Instagram lets you see our photos on one page. If you want to look at the rest of their social channels, go to their website and click the links.

Instagram - McCormick Home Improvement, Rustigian Rugs, and Visual Thrive

Facebook - Zabinski Music

Linkedin - PrairieFood and Safetyplans.com

Please consider Visual Thrive to tell your story.

We'd love to talk to you about it!

email Scott or call at 401-441-3327

10 Tips for Using Mobile Phone Photography in Corporate Social Media

Many of my clients are using their mobile phones to share their corporate narrative on social media. Successful mobile phone photography is essential for any corporate social media marketing plan. I partnered up with a strategic marketer to create Visual Thrive and streamline the storytelling for companies social media use. Visual Thrive hires professional photographers because we know they have the “eye” for the details, lighting and angles; but with a few tips you can level up your social media photography and draw more engagement from your followers.

WITH MOBILE PHONE PHOTOGRAPHY AND VIDEO?

Yes! The new generation of mobile phones offer sophisticated technology, mobile apps with filters to process images and video that rival content captured with professional photo and video cameras. Phone photography allows you to create images much easier than a more sophisticated camera and definitely share online with ease.

10 TIPS TO BETTER YOUR IPHONE PHOTOGRAPHY SKILLS FOR INCREASED SOCIAL MEDIA ENGAGEMENT

1) Shoot wide, medium and close - A general rule for photojournalists is to take a wide photograph of the entire scene, then a medium one, and end it with a close detail photograph. This makes your story more interesting and brings your eyes to various locations within the same scene. This tactic will cover your visual narrative needs and after you take photos using these three angles, you can have some fun experimenting with different perspectives or color schemes to see what you create. You can use many photographs from the same scene, mixed in with your experimental angles for lots of interesting visual images for your social media feed. If you only need one photograph to use for your story on a particular day, then photograph all three angles anyway, it will allow you to choose your best in the editing room or save others for another post on another day.

2) Show the entire scene (wide) - Remember your narrative, and at times the whole environment is exactly what your story is about.

3) Photograph medium perspective - this is an excellent opportunity to show close up activities, smaller groups of people, and minimize the surrounding distractions.

4) Get in close - Many times people take a full body photograph of someone doing their activity when the story they want to tell is actually about their hands and face. Zooming in close and tight to your subject makes it more exciting. This works for people, a house or an object. Show only what is necessary to get the point across. A simple detail cell phone photograph can tell a story and increase interest in your narrative. For example, the action of hand writing notes can be more interesting than a table full of people taking notes.

5) Photograph lots of images - For a Visual Thrive assignment, I typically photograph 300 images with the goal of creating 30 excellent photos for a social media campaign. It’s always better to have too many pictures than realizing you didn’t photograph enough, or had an excellent photograph but your subject’s eyes are closed.

6) Watch for items in the background - Images with poles, branches and other background distractions coming out of the subject’s head or ear is not visually pleasing. A simple shift of the angle will clean up the background and make a good photograph even better. The below examples were all photographed by me. This happens often, and the reason why taking multiple images of each scene will help you fine tune the image as you take more.

7) Creative Angles - Be creative with your angles. Take you phone low and shoot up, or hold your phone high and shoot down, or use foreground elements to draw the viewer into the subject matter. Cover your basics and then enjoy being even more creative.

8) Shooting in front of a window - Sometimes a window view looks great when you are in the room looking out. Keep in mind that a phone may not be able to balance the brightness of the outside with the indoors. Also, if a window has bars going through it, it may fall under the realm of Tip #5. A window with a view may not be the best selection. Sometimes having a person in front of the window and photographing them with your phone from an angle will be more pleasing depending on the background.

9) Have fun with phone photography - Have fun, take lots of photographs and the more you tell your corporate social media narrative visually, the better you will get.

10) Enjoy using your filters - Instagram and many other photo apps and platforms offer filters. Have fun with these filters. Filters allow you to get creative and add a level of interest to your photos that you won’t get from a non-filtered image.

Social Media Marketing Using Phone Photography
Branding and personalizing your company through social media marketing can be fun and practical with a few mobile phone photography tips to keep in mind and practice. Remember the more phone photography you create, the better you will get. When you are busy, do not hesitate to partner up with a co-working that understands your company’s brand and story, or hire someone like Visual Thrive to take that task off your plate.

Introducing Visual Thrive!
 
iPhone photography
 

Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running…

Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.

Companies have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.

I’ve always been passionate about telling the stories of a business, and I’ve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?

So one day, I was running in preparation of an upcoming 10K race and thinking about my business – as one does…

How could Indermaur Media provide a visual solution to a business’ social media dilemma at a reasonable price point?

If Indermaur Media could extend its production capabilities and expertise while capturing a visual narrative using the world’s most popular camera, an iPhone, we could maintain a simple and streamlined process aligned with what people are used to seeing on social media. The difference would be, using a professional photographer’s eye and editing experience will develop a strong narrative and deepen the customer’s brand.

Adding strategic research and writing to optimize the posts; and providing analytics each month would show the customer their return on the investment.

And then I came up with the name Visual Thrive.

Visual Thrive combines decades of professional experience to deliver a powerful narrative for your business’ social media presence in a simple format. Visual Thrive takes photographs with professional photographers, writes engaging captions, and schedules content to optimize social media engagement.

While attending a three-month business development class, Goldman Sachs 10,000 Small Businesses, my main objective was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective we needed to create and present a Growth Plan. This was perfect because for over a year I held on to the Visual Thrive idea.

I was able to develop and refine this idea; and introduce Visual Thrive publicly. With a national network of photographers, Visual Thrive is available throughout the United States.

The exceptional combination of high-quality visuals, strategic consistent content, and sound analytics will allow you to focus on what your business needs, while it THRIVES!

 
 
Goldman Sachs 10,000 Small Businesses
10K small business ALUMNI - goldman sacs

Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.

I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.

Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.

My challenge after acceptance into this program was to commit to carving time out of my weekly schedule. Most weeks, we met for a full day and often had shorter clinics. Class topics included: Action for Growth, Money and Metrics, Operations and Processes, and Marketing and Selling. In every class, I learned something new.

Photography For Social Media Marketing

The primary objective of the program was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective, we needed to create and present a Growth Plan. This plan was perfect because for over a year I had an idea to expand my company by creating photography for small businesses for their social media use.

I was able to develop and refine this idea; introduce Visual Thrive publicly. Visual Thrive combines the power of photography & communication to drive a company’s social media marketing presence.

I met a wide range of business owners outside of the media industry, as we worked together to support each others’ growth plans. Having expanded my network and my breadth of business knowledge, I now have a great group of peers with which to bounce ideas off. The value of this group, combined with an educational refresher all focused on my business was well worth my time and attention.

If you are a Rhode Island (this is also offered in other states) small business owner with at least two employees (can include owner), have been in operation at least two years, and made at least $100,000 in gross revenue in 2017, you are eligible to apply. See full details and their online application here.