Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged social media marketing photography
Introducing Visual Thrive!
 
iPhone photography
 

Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running…

Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.

Companies have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.

I’ve always been passionate about telling the stories of a business, and I’ve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?

So one day, I was running in preparation of an upcoming 10K race and thinking about my business – as one does…

How could Indermaur Media provide a visual solution to a business’ social media dilemma at a reasonable price point?

If Indermaur Media could extend its production capabilities and expertise while capturing a visual narrative using the world’s most popular camera, an iPhone, we could maintain a simple and streamlined process aligned with what people are used to seeing on social media. The difference would be, using a professional photographer’s eye and editing experience will develop a strong narrative and deepen the customer’s brand.

Adding strategic research and writing to optimize the posts; and providing analytics each month would show the customer their return on the investment.

And then I came up with the name Visual Thrive.

Visual Thrive combines decades of professional experience to deliver a powerful narrative for your business’ social media presence in a simple format. Visual Thrive takes photographs with professional photographers, writes engaging captions, and schedules content to optimize social media engagement.

While attending a three-month business development class, Goldman Sachs 10,000 Small Businesses, my main objective was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective we needed to create and present a Growth Plan. This was perfect because for over a year I held on to the Visual Thrive idea.

I was able to develop and refine this idea; and introduce Visual Thrive publicly. With a national network of photographers, Visual Thrive is available throughout the United States.

The exceptional combination of high-quality visuals, strategic consistent content, and sound analytics will allow you to focus on what your business needs, while it THRIVES!

 
 
Goldman Sachs 10,000 Small Businesses
10K small business ALUMNI - goldman sacs

Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.

I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.

Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.

My challenge after acceptance into this program was to commit to carving time out of my weekly schedule. Most weeks, we met for a full day and often had shorter clinics. Class topics included: Action for Growth, Money and Metrics, Operations and Processes, and Marketing and Selling. In every class, I learned something new.

Photography For Social Media Marketing

The primary objective of the program was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective, we needed to create and present a Growth Plan. This plan was perfect because for over a year I had an idea to expand my company by creating photography for small businesses for their social media use.

I was able to develop and refine this idea; introduce Visual Thrive publicly. Visual Thrive combines the power of photography & communication to drive a company’s social media marketing presence.

I met a wide range of business owners outside of the media industry, as we worked together to support each others’ growth plans. Having expanded my network and my breadth of business knowledge, I now have a great group of peers with which to bounce ideas off. The value of this group, combined with an educational refresher all focused on my business was well worth my time and attention.

If you are a Rhode Island (this is also offered in other states) small business owner with at least two employees (can include owner), have been in operation at least two years, and made at least $100,000 in gross revenue in 2017, you are eligible to apply. See full details and their online application here.