Indermaur Media, inc.
Visual Narrative
IMG_4128.JPG

Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged stortelling
Multimedia Video for A Small Business in Rhode Island
Commercial multimedia videographer for small business in RI

I thoroughly enjoy projects where we mix still photography and video to create a multimedia video and imagery for a multitude of marketing pieces.  This approach allows us to fulfill the client's video and still photography needs for their website, social media and printed marketing pieces during one assignment. Depending on the vision and budget, I approach these projects with a single crew of 2 up to a team with dozens of people.
 
The Savory Grape is located in East Greenwich, Rhode Island where they have carved out a very successful local business based on their friendliness, knowledge and customer service. Most importantly, by creating a pleasurable shopping experience for their customers in their store, that also supports other local businesses.
 
I am a big fan of small businesses, and I was super excited when The Savory Grape approached me to create a video to showcase their local RI business. During the creative processes, we decided to create a video as a narrative story told by their customers, employees, another business owner, and The Savory Grape's Founder on why it is an experience and not just a store.
 
This multimedia approach project worked best with a crew of 2 to keep costs down and a “from the hip” type of approach to matching a more "real life" and “heartfelt” style of storytelling. We completed the shooting in one day with a mix of conversations from customers and employees at the store, another business, and in a home wine cellar.
 
I chose not to use scripts because I wanted all the people featured in this video to speak from the heart. We had a theme and questions to ask, and I approached it with me having a conversation with the subjects. As a commercial videographer, I find this approach makes it more natural and human to speak from the heart versus a formal interview.
 
The still images are in the video, published on their website and printed in their marketing materials. We used some photographs from their past winery travels to help tell the video story. Also, we created three shorter video stories for Instagram, Facebook, and other social media outlets.
 
This video project was a fantastic way to celebrate The Savory Grape's 10-year anniversary. This project is also an example of how Indermaur Media focuses on creating a team to work with budgets and visions to create a product to be used in a multitude of different marketing outlets.

Shorter Videos created for Social Media outlets

What is Visual Narrative?
Ellinwood-Edit-2.jpg

In recent years, many people express what they do as if they’re telling a story and one way to do it is through visual media or “visual narrative”. Visual narrative is a way to tell a story using visual media such as photos, videos, and even graphics. Wikipedia also defines it as "visual storytelling."

I started my career as a photojournalist for newspapers, wire services and magazines. Back then, I did not use the term “visual narrative” for my work though it is what I have been doing for my entire career. What I learned as a storytelling photojournalist has been of great significance and help to me on corporate and commercial photography, as well as video assignments. 

What is a suggested visual narrative for a corporate mission, you ask? As with any story, there are multiple ways on how to tell it. 

IMG_0889 2.jpg

I have one client in the banking industry. They help other financial institutions by providing a broad range of financial products. These products boost community banks to be more efficient and competitive, contributing to great changes in their respective communities. They give impact by helping those that are in need of their services, allowing communities to practice proactivity

The stories of the residents are important because they actually showcase how the local banks have been a part of their success. This adds up to the contributions of our client who helped make it all happen. We partner their financial product with a multimedia visual narrative of heartfelt stories from residents of the community. 

Some feature the lives of their employees. It can be either in the office or their work area. With video and photography, we can tell the company’s story through the eyes of its employees evoking a sense of belongingness and realness to the audience. 

Fort Morgan, Colorado community has a love of family and pride in the work they do every day. They share stories of how their local community bank, Morgan Federal Bank, stepped in and made things happen and what they mean to their families. Fort Morgan is located in Northern Colorado.