There are many types of commercial photography and advertising campaigns. A number of my advertising photography projects and corporate video assignments are for small and medium-sized businesses that I thoroughly enjoy. Having lots of experience with more significant projects allows me to create an even stronger plan for smaller marketing campaigns.
Typically a smaller project involves myself and an assistant with different levels of collaboration and expectations with the client. In most cases the client wants me to create a majority of the art direction and production of images. We have conversations on their vision, goals, brand and the narrative they want to share. Also, I will research their presence and competitors in what they are sharing visually, creatively and with the written story. In other cases, I work closely with the client in creating visuals with their vision.
The smaller multimedia projects are wonderful because such a significant portion of the creative collaboration process is baked in without managing a large logistics crew to make it happen.
Successful Restaurant Photography Project - Cafe And Bakery
I recently completed a Rhode Island restaurant photography assignment and their 2nd location for the pantry. The client hired me to photograph their restaurant and bakery to capture the fresh, high quality food they prepare along with the fun personality of their staff. I also created their new websites for both the cafe and bakery; which allowed me to be a partner in their creative process from conception to publication.
We visited their Rhode Island locations a few times to capture candid style photography that portrays this vision for use on their new website and for their social media. At times I photographed people in action and other times asked the barista to hold up a delicious pastry towards the camera to create a social media style photograph.
The production crew was just myself as the Rhode Island commercial photographer and the owner, collaborating to create their impactful marketing photography visuals that tell their narrative and make a strong marketing presence. During the photography sessions, the restaurant owner was with me to point out potential strong visuals, and I shared my ideas with her. We made a terrific visual team as her small business narrative unfolded.
I kept the actual production simple with using ambient lighting and an occasional 1-2 Profoto A1 small battery flash units. This allowed me to work without an assistant and be nimble in a small, busy bakery and restaurant. Most restaurants have limited space so it’s easier when I am solo vs. working with an assistant. It brings me back to my newspaper photojournalist days of working creatively, but nimble and fast. This technique allowed me to stay out of the way during active business hours when they are serving their customers.
Also, I suggested we create a video for their home page of their website. I then created 2 videos from time-lapse photography to capture the busyness of their locations with a social media style video. This added action, movement and energy to their website’s opening page. It’s become a much watched, very popular video!
I enjoy working at all levels of production, as I move a project from pre to post production workflow. As a commercial photographer, every advertising or marketing photography project is a unique experience. From the planning of the types of a commercial advertising campaign, envisioning the visual narrative, to the coloration of the actual photography and video productions in my home state is very rewarding. Being creative with images or adding a social media video clip as a new style and asset for the client makes projects more exciting; but more importantly, it delivers what type of narrative the client wants, which can be challenging and very rewarding. While I travel nationally for video and commercial photography projects, I do enjoy the journey as a Rhode Island commercial photographer - Rhode island has so much to offer!