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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Posts tagged video interview
Steps to Create a Successful Corporate Video Production
 
Video Production Crew in Nebraska
 

Indermaur media has done many corporate video productions ranging from simple videos to more sophisticated in planning and creation. In some cases, it is unscripted with subjects speaking from their heart. In other cases, it is imperative for the words to be exact and in that case we use a TelePrompter. No matter how sophisticated a corporate video project may be, creating a video has three necessary steps to create a successful corporate video production. Pre-production, Production, and Post-production.


Video Pre-production

This is the stage that is critical to successful video production. In this stage, we create the story and messaging for the target audience. There may be a simple conversation with the client regarding vision and goals or much more time spent on discussions, scheduling, putting together the perfect production crew, shopping for props, casting talent, hiring the actors, and pre-interviewing subjects. One example of where pre-production for video production is essential:

Boston Multi Media Video Production:

We created a two day Boston multimedia project for a financial retirement product. The experienced crew and actors of 30 people included me as the photographer, a videographer to create b-roll for their website, wardrobe stylist, makeup artist, producer, art director, assistants, grips and the client. The pre-production included scouting locations throughout Boston to convey the lifestyle photography and video we needed, applying and receiving proper permits, casting and hiring the actors, creating a style of wardrobe for the talent to wear, purchasing props for the video scenes and creating a detailed schedule. A few logistics we included where people needed to park, how to get the crew fed, dealing with police officers when they question what we were doing and needed to see our permits, among other things.

Social Media Marketing Campaign In RI:

A Rhode Island healthcare social media marketing campaign included commercial photography and testimonial video. This project included me as the photographer and videographer, a multimedia assistant, an art director, two client representatives, makeup artist, and a producer. The critical part was working with the client to locate the potential Rhode Island Business owners and subjects that are in line with their marketing campaign. After identifying the subjects, scouting was necessary for some subjects to find the ideal location to capture them in, we applied for permits, and we created a detailed schedule.

Video Production Projects - Boston MA & Nebraska

This stage is where everyone is involved. It is magic to see entire crews work as one and create a video from the client's concept and vision. It can be as simple as myself as the cameraman with a video grip for assistance, and we work as a team to create video, capture sound and have conversations with subjects in a video interview style. At times it is more focused on me as the director and video crew that handles the multimedia logistics. Two examples of where video production is essential:

  1. A Boston compliance training video production included a multimedia production crew of eight, producer, make-up artist, three client art directors, and 10 actors. We used the portion of the client's office space that was empty at the time. One of our tasks was to purchase office props to make the office look as if it was active. Day 1 included spending time setting up the video equipment and propping the offices with items like computers, flowers, pens to make it look dynamic.

  2. A Nebraska community bank video story that was unscripted with subjects speaking from the heart. It took a crew of 4, the client and dozens of subjects for heartfelt video interviews. We spent weeks developing the story and pre-qualifying the subjects to create a video story about the vibrant community and its connection to a community bank. The critical part of the production was to be on schedule and open to shifting the schedule and direction of the story if a new detail comes up in our conversations with the individual in the community. This style is more in line with a journalistic style and being in tune with the message, goals and agile enough to shift direction if needed.

Video Post production

post production is gathering all the video clips, sound and putting together to create a meaningful video story. In some cases, it is as simple as working with a script and going back to our video production notes on what video clips we’re best. With other times, it is listening to all the clips and putting the story together from the original pre-production goals and vision in mind. After that, we share the video online for client feedback, and we typically go into post-production a few rounds to refine the corporate video. One example of corporate assignment post-production:

  1. Connecticut non-profit video marketing campaign that shared their mission. In this case, the crew was a video assistant and me. We had two clients representative that handles the interview questioning and oversaw art direction. All the subjects spoke unscripted and from their heart. We created several videos with different topics for a capital campaign for their non-profit. Each had a different matter, and we listened to all the clips to refine the non-profit's messaging and create a strong fund drive campaign.


High quality corporate video content is successful when you can engage the viewer. To create a seamless and robust commercial video or corporate video, you must pay attention to all stages of video production. Creating a detailed schedule and paying attention to the details is essential to create a successful corporate video production.

Creating Strategic Marketing For a New Startup

So, what is it in Kansas that will change the world? Indermaur Media has an exciting and unique opportunity to join a brilliant team about to change the AG industry. Our client has gathered top minds in the fields of technology, engineering, chemistry, agriculture, and environmental sciences too (as they have said) change the way the world farms, and eventually save our Earth. That's a big vision, but one we believe is possible.

I have known and worked with Rob Herrington over many years, often on the next successful start-up adventure. The latest startup, PrairieFood, has been in our discussions (and in the making) for years. It's been exciting to learn about and watch the new company move from an idea into the actual production of its product.

Marketing Strategy & Communications Plan
Indermaur Media is documenting all components of PrairieFood's narrative with photography and video for historical purposes, as well as produce their digital media, and written content. I decided to bring in Indermaur Media's Producer and Visual Thrive partner, Lori Giuttari, to manage the written content and strategic communication plans for Prairie Food. The entire team works closely with their strategy and communications, from developing their website, maintaining consistent branding within all the messaging, to their upcoming social media feed.

strategic marketing - communications - video and photography - social media project

This past November, we were excited to travel to Kansas and meet our team, and to photograph and video PrairieFood's first milestone: Completion of their commercial scale continuous flow reactor, fired up for the first time, was captured within meaningful video conversations and hundreds of photos that tell the story of PrairieFood.

Think cow manure. Ahhh! That fresh farm smell! What do we do with the extraordinary amount of manure we have on this Earth, as we continue to deplete our natural resources to produce more food? Well, the PrairieFood team is tackling this issue from every angle in one fell swoop.

Like any waste, it's essential that we, as humans, learn how to recycle and reuse as much as possible. In manure's case, it's even more critical. This nutrient-rich bio-waste is regulated by the US EPA and must be safely disposed of or it can cause lots of environmental problems. Manure continually emits methane gas and leaches nitrates and phosphorus into our water supplies - both a leading contributor to climate change and pollution. Mother Nature can only take so much, and I'm sure she expects us to know better and do better.

PrairieFood's award-winning, proprietary process takes the carbon-rich manure and deconstructs it using heat and water. This novel process swiftly recycles and binds the organic nutrients in manure to the carbon, kills bacteria and weed seeds, and deconstructs any antibiotics within it in less than 1 second! The outcome: PrairieFood - an organic, carbon-rich, nutrient dense material immediately available for organically farming safe food.

Because of decades of conventional farming, our land craves carbon, nutrients and the organic microbes PrairieFood delivers. This intensified process takes what Mother Nature gives us and returns it to the Earth to enrich our soil, and produce nourishing, safe, better food within the first crop cycle.

Organic farmers prefer to feed their soil just like this but to do it right; it's a five-to-six year process that still needs to address dangerous bacteria like e-Coli and listeria, and disrupting weed seeds within the manure itself. The PrairieFood team believes their innovative process will change the way our world farms. As a very health-conscious society, PrairieFood delivers precisely what we need - safe, organic, nutritious food without further harm to our planet.

I captured the photography and video to share their story as the company grows. Their website -PrairieFood.com - is up and running as was also developed by Indermaur Media! And we will continue to share the development each step of the way. You can follow these updates on PrairieFood's LinkedIn Page too!

This adventure is just beginning, but how cool would it be if:

  • Organic farmers are immediately able to produce higher yields?

  • Conventional farmers could replace synthetic fertilizers and enhance their land?

  • Manure won't sit around emitting methane gases?

  • In three years all farms could become organic farms without loss of yields?

  • All our food was organic, safe, and nutrient-dense?

To be a part of PrairieFood’s team is exciting - they are a brilliant group - and to be able to manage and create consistent, reliable communication through photography, video, website design, written content, social media management, and strategic marketing is a fascinating opportunity employing all that Indermaur Media offers.

The story has just begun. Follow it unfold on PrairieFood LinkedIn page.  

Creating a Foundation's Fund Drive Video

Multimedia assignments include capturing both video and photography in an effort to expose a customer’s story. I truly enjoy these projects because they are deeper versions of my roots in photojournalism. As a photojournalist, I learned to move quickly on my feet. Today my team continues to have that creative photojournalism spirit, capturing the client’s visual needs with photography and video to expose their vision for a multitude of uses.

Non- Profit Video Production
Recently, we had a 2-day video and photography assignment in Connecticut to create videos that tell the story of Actuarial Foundation’s Math Motivators program and drive their 2018 capital campaign. Working with a Chicago ad agency, our team of five included an Art Director, our client, Assistant, Makeup Artist, me as the Multimedia Producer.

The mission of the Math Motivators program is to help close the achievement gap by establishing a volunteer-driven math tutoring program that pairs low-income high school students with professional actuaries and college students majoring in actuarial science, mathematics, or math education.

We arrived at University of Connecticut and setup our video studio in a classroom. We prepared to interview program directors, students, volunteer tutors and the Founder of Math Motivators as they expressed their passion for this program. Each person began their interview with the same questions and it expanded based upon their responses. Those interactions allowed us to create an in-depth video that explains the impact that Math Motivators and Actuaries have on the students.

On the second day we setup our make-shift video production studio in a high school teacher’s lounge. We were able to video and take photographs of students in a Math Motivators tutoring class. I wanted to capture students being tutored and also the concentration and learning they experienced. These photographs and video will be used on their website, in brochures, and as part of their capital campaign.

non-profit video production

In post production, each individual interview was compiled into a video rough cut. The Art Director then selected what clips to use in the final video. The interviews were intertwined to create videos on specific subjects. We added b-roll video of the tutoring sessions to create action in the video and allow us to cut out the "ahs“ and "ums."

We then created the final 8 videos and delivered them.

A few things we learned, and will consider next time: 

1) One unexpected surprise was the our teacher lounge “studio” had a basketball court directly above. There were short periods of time when students were running and doing drills right above us. We did find enough periods of silence to record the interviews, but this was a reminder of the surprises that can come up when creating video on location.  - - There is always some unavoidable and unexpected twist in the road, that will challenge an onsite live production, but it’s one of the reasons why I have always loved on-location video and photography.

2) You may not always have enough b-roll. While we set time aside for photography and b-roll during the tutoring sessions, an additional 30+ minutes would have helped a lot! 

3) By having the Art Director ask the interview questions while my assistant and I handled the cameras and sound, it allowed him to remain focused on the answer, creating a more in-depth discussion, while the crew remained focused on the technical side.

4) A Makeup Artist will always help the subjects relax before being interviewed. They focus on make-up and hair so that the subject looks and feels special - prepared to shine for a great video presentation.