Creatives in marketing departments wear many hats from being a designer, writer, to a social media asset creator with photography and video. With busy schedules, one may not always have time to grow their photography and video skills or learn about the latest technology in digital asset management. Many have visual projects that do not have the budgets for a professional photographer or videographer and need to create these visual assets in-house.
OUTSOURCED OR IN HOUSE?
For years I have trained corporations and organizations with creating better photography, video and managing their visual assets. I offer this training through my Visual Creative Coaching services for businesses, photographers, and videographers. This avoids the greater cost of outsourcing photography and marketing services, as it is much more affordable to have me train their internal staff.
Recently I worked with a client that creates lovely social media imagery for their brand to promote their consumer products. They approached me because they needed improvements in lighting and photography techniques and wanted to make their small studio more efficient.
We began with a quick review of the equipment they used and the workflow they established around how they created their images. I then created a list of new equipment that would work within their budget and needs in order to build the imagery they desired for Instagram and other social media outlets.
I visited their offices to redesign their studio space to be more efficient for the team to work in. We then discussed their photography and video challenges with lighting and other skills that needed improving. I suggested we focus on actual examples and asked them to create the next few projects they were planning so we could approach solutions within a real assignment. As they built their Instagram and social media visual setups, we played with different techniques and practices that allowed them to expand their photography and video studio skills.
Teaching them within actual projects allowed me to observe how they approach their visual setups and I could offer suggestions based on their style. These techniques included simple positioning of the camera, how many lights to use and their position, in addition to using tools like bounce cards.
SOCIAL MEDIA ASSET CREATION TRAINING
Another technique we discussed was creating multiple social media images from one setup by simply changing the camera angle and the lights. This way they are more efficient with creating more photography and video to be shared on social media outlets like Instagram.
It was a fun and an information-packed day for the marketing department. The in-house marketing designers are now creating professional level social media photography and video clips.