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            A Cleveland leadership project, why consistent brand photography matters, and a quiet winter walk in the woods.   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"><strong>Leadership presence, brand consistency, and a winter that changed the view.</strong></p>
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              <a class="image-link section-hoverable-image" href="https://www.indermaurmedia.com/blog/before-the-tedx-stage-capturing-leadership-presence-in-cleveland" style="color:#a74a25 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/647a26668bbaa46876b76135/8e90ac05-3d23-4642-bc8b-e6306035e49f/cheo-medtech-speaker-portrait-cleveland-midtown-collaboration-center.jpg?content-type=image%252Fjpeg&amp;format=1250w" width="594" alt="" style="font-size:.7501875468867217em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.776889em;mso-line-height-alt:1.776889em;margin-top:0;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;margin:0 0 11px 0;"><a class="title-link" href="https://www.indermaurmedia.com/blog/before-the-tedx-stage-capturing-leadership-presence-in-cleveland" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Before the TEDx Stage: Capturing Leadership Presence in Cleveland</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;margin:11px 0 22px 0;position:relative;">A look behind the scenes before the TEDx stage. This Cleveland project focused on capturing the presence and personality behind a leadership talk.</p></div>


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<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.776889em;mso-line-height-alt:1.776889em;margin-top:0;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;margin:0 0 11px 0;"><a class="title-link" href="https://www.indermaurmedia.com/blog/consistency-builds-trust-why-brand-photography-shouldnt-change-every-time" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Consistency Is a Leadership Decision</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;margin:11px 0 22px 0;position:relative;">Your visuals are often the first impression people have of your business. Here is why consistent brand photography builds trust over time.</p></div>


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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">The glow of home through the trees after a moonlit snowshoe walk in the woods.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"><em><strong>This section is a glimpse into my personal life outside of photography and video production. It’s a place where I share stories from our land, our Airstream travels, and the peace I find in nature.</strong></em></p><h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.776889em;mso-line-height-alt:1.776889em;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;text-align:center;line-height:1.25em;margin-top:0px;margin-bottom:0.5em;"><strong>A Walk In My Woods</strong></h3>
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:66px;padding-bottom:8px;padding-left:66px;color:#313131;background-color:transparent;">
      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Rhode Island saw a winter we do not experience very often. Snow measured in feet instead of inches.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Some places reported totals approaching the snowfall from the historic Great Blizzard of 1978. At the airport roughly 38 inches fell during one stretch, while here on our property we saw a bit over two feet from a single storm. That landed on top of the 18 inches already on the ground from the previous one. Schools closed for days and for a short time there was even a driving ban on the roads.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">For us, it opened the door to something I have wanted to do for years. Snowshoeing through our woods.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">The deep snow transformed parts of the property that we walk all the time. Trails disappeared and familiar areas looked completely different. One afternoon we came across a few deer bedded down in the snow. They noticed us first and quickly disappeared into the trees.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">What surprised me most was how much the snow changed our perspective.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">There is a spot along the creek where we always thought two trees were growing side by side. With nearly three feet of snow piled around the base, the trunks looked clearly separated. After the recent rain melted the snow away, we realized it had actually been one tree the entire time.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Nearby sits a small Fisher Price style picnic table the previous owners once left for their kids along the creek. While snowshoeing we searched for it a few times and could not find it anywhere. It had completely disappeared under the snow. After the melt, it suddenly reappeared again as if it had been hiding all winter.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">The snow even created something unexpected. On two different hikes we found natural bridges where snow and ice formed solid crossings over the creek. With our snowshoes on we were able to walk right across and continue exploring parts of the woods we usually reach only in warmer months.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">One night we walked down to the creek under a bright full moon. The snow reflected so much light that we turned off our headlamps and sat quietly in the snow. We poured a glass of wine, listened to the water rushing over rocks and small waterfalls, and enjoyed the stillness of the woods.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Moments like that remind me how much perspective can change depending on the conditions around you.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Snow transformed places we see every day. Familiar paths disappeared. New ones appeared. Even simple things like a tree or a small picnic table revealed something different once the landscape changed.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">I think storytelling works much the same way. Often the goal of a project is to help people see something familiar from a new perspective. Sometimes all it takes is slowing down long enough to notice what was there all along.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Most of the snow is gone now, though a few patches still linger in the woods behind the house. Spring is clearly on the way. After nearly two months of not seeing parts of our yard or driveway, I expected to be fully ready for the change.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Instead, I find myself wondering if we might get just one more snowfall. Enough for one more quiet walk through the woods on snowshoes. 🌲</p>
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