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            How to know when it’s time to update your visuals or invest in video   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.776889em;mso-line-height-alt:1.776889em;margin-top:0;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;margin:0 0 11px 0;"><a class="title-link" href="https://www.indermaurmedia.com/blog/when-does-a-business-need-video" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">When Does a Business Actually Need Video?</span></a></h3>



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<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;margin:11px 0 22px 0;position:relative;">Most businesses hold onto the same images longer than they should. As teams, spaces, and services evolve, there comes a point when your visuals no longer reflect who you are today. Here’s how to recognize when it’s time to update your photography.</p></div>


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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">The creek as the woods begin to shift. Not quite spring, but no longer winter.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"><em><strong>This section is a glimpse into my personal life outside of photography and video production. It’s a place where I share stories from our land, our Airstream travels, and the peace I find in nature.</strong></em></p><h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.776889em;mso-line-height-alt:1.776889em;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;text-align:center;line-height:1.25em;margin-top:0px;margin-bottom:0.5em;"><strong>A Walk In My Woods</strong></h3>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">This time of year always brings a mix of anticipation and a little bit of pressure.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">Out here, you can feel the shift before you fully see it. The light changes. The air softens. The woods start to wake up. And with that comes the sense that it’s time to get things ready.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">We’ve been easing into that rhythm. Reorganizing the shed and moving things back outside. Getting the Airstream ready again, with a few short trips ahead of something bigger. Cutting and stacking trees we marked months ago, before the foliage takes over. And starting to shape a small retreat space down by the creek, something we’ve talked about for years, now finally taking form.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">It’s not one big moment. It’s a series of small decisions that slowly move things forward.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">There’s also a lot that happens behind the scenes. The prep, the resetting, the quiet work that most people never see. But it’s what makes the season possible.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">I find myself thinking about that more this time of year. Knowing when to start. Knowing what’s worth the effort right now, and what can wait.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">That same awareness carries into the work.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">Not every moment calls for something new. But there are times when it’s clear things have shifted. When it’s time to update photography. When it’s time to bring in video. When it’s time to move forward with intention instead of waiting.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">Sometimes it’s subtle. Sometimes it’s obvious.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;line-height:normal;margin-top:0px;margin-bottom:12px;" class="">But when you’re paying attention, you know when it’s time.</p>
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