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            This month, I helped a coach bring her brand to life—and spent time forging a new woodland path of my own. Real branding, real stories, and a walk through the woods.   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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              <a class="image-link section-hoverable-image" href="https://www.indermaurmedia.com/blog/authentic-visual-branding-for-small-business-the-golden-path-project" style="color:#a74a25 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/647a26668bbaa46876b76135/c8093dc3-b5d4-4b4c-b8f8-eee9ac2b6b91/laurie-nicoletti-executive-portrait-newport-red-dress.jpg?content-type=image%252Fjpeg&amp;format=688w" width="594" alt="Portrait of a woman in a red dress standing confidently outdoors, part of a personal branding session in Rhode Island." style="font-size:.7501875468867217em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"></a>

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<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.776889em;mso-line-height-alt:1.776889em;margin-top:0;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;margin:0 0 11px 0;"><a class="title-link" href="https://www.indermaurmedia.com/blog/authentic-visual-branding-for-small-business-the-golden-path-project" style="color:#000;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#000;">Authentic Visual Branding for Small Business: The Golden Path Project</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">Bringing a Brand to Life — Naturally</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;margin:11px 0 22px 0;position:relative;">This month, I had the pleasure of working with a coach launching a new business in Newport. She didn’t want staged studio shots or slick messaging — she wanted visuals that felt real, grounded, and uniquely her. Together, we created a short video and a set of portraits that reflect exactly that.</p></div>


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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/647a26668bbaa46876b76135/39288e25-00bc-4cf9-bbff-67ea5680aa82/rhode-island-forest-floor-ferns-fallen-tree.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="Wide view of a vibrant Rhode Island woodland filled with green ferns after rainfall." style="font-size:.7501875468867217em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">


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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.776889em;mso-line-height-alt:1.776889em;margin-top:0;font-family:'Andale Mono', 'Lucida Console', 'DejaVu Sans Mono', 'Bitstream Vera Sans Mono', 'Liberation Mono', Courier, monospace;letter-spacing:-.02em;text-align:center;"><strong>A Walk In My Woods</strong></h3><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;"><strong>Finding clarity through dragonflies, ferns, and flowing rivers</strong></p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">After weeks of steady rain, the river behind our home is roaring — faster and deeper than I’ve seen. I had a quiet spot in mind for pitching a tent near the water. Let’s just say I’m glad I hadn’t committed to that plan yet. That peaceful riverbank is now fully submerged.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">So, the search continues for the right spot — a little metaphor for life and work. Sometimes the vision feels clear until nature (or a client brief) changes the landscape. You adjust, adapt, and keep exploring.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">We did make solid progress carving a path from the trailhead to our compost pile. There’s something deeply satisfying about creating a trail where there was none — like building a photo or video project from scratch. You start with intention. You see it through. And in the end, it’s more than a finished path — it’s something you actually use. Daily. And if it keeps your shoes out of poison ivy? Even better.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">The garden has also started producing — lettuce, mint, basil, and thyme. There’s nothing quite like stepping outside, harvesting dinner, and knowing you played a part in its growth. And if a rabbit gets to the arugula first? Well, I’m glad they enjoyed it too.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">And yes — the dragonflies have returned. Their quiet hover reminds me to pause. Observe. Stay still just long enough to notice the magic.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Segoe UI', Candara, 'Bitstream Vera Sans', 'DejaVu Sans', 'Trebuchet MS', Verdana, sans-serif;">I’ve said this before, but it keeps ringing true: so much of this work — whether clearing trails or producing a short brand video — is about vision, patience, and presence. And when someone gets to experience the result… that’s when it all feels worth it.</p>
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