Creating Strategic Marketing For a New Startup
So, what is it in Kansas that will change the world? Indermaur Media has an exciting and unique opportunity to join a brilliant team about to change the AG industry. Our client has gathered top minds in the fields of technology, engineering, chemistry, agriculture, and environmental sciences too (as they have said) change the way the world farms, and eventually save our Earth. That's a big vision, but one we believe is possible.
I have known and worked with Rob Herrington over many years, often on the next successful start-up adventure. The latest startup, PrairieFood, has been in our discussions (and in the making) for years. It's been exciting to learn about and watch the new company move from an idea into the actual production of its product.
Marketing Strategy & Communications Plan
Indermaur Media is documenting all components of PrairieFood's narrative with photography and video for historical purposes, as well as produce their digital media, and written content. I decided to bring in Indermaur Media's Producer and Visual Thrive partner, Lori Giuttari, to manage the written content and strategic communication plans for Prairie Food. The entire team works closely with their strategy and communications, from developing their website, maintaining consistent branding within all the messaging, to their upcoming social media feed.
This past November, we were excited to travel to Kansas and meet our team, and to photograph and video PrairieFood's first milestone: Completion of their commercial scale continuous flow reactor, fired up for the first time, was captured within meaningful video conversations and hundreds of photos that tell the story of PrairieFood.
Think cow manure. Ahhh! That fresh farm smell! What do we do with the extraordinary amount of manure we have on this Earth, as we continue to deplete our natural resources to produce more food? Well, the PrairieFood team is tackling this issue from every angle in one fell swoop.
Like any waste, it's essential that we, as humans, learn how to recycle and reuse as much as possible. In manure's case, it's even more critical. This nutrient-rich bio-waste is regulated by the US EPA and must be safely disposed of or it can cause lots of environmental problems. Manure continually emits methane gas and leaches nitrates and phosphorus into our water supplies - both a leading contributor to climate change and pollution. Mother Nature can only take so much, and I'm sure she expects us to know better and do better.
PrairieFood's award-winning, proprietary process takes the carbon-rich manure and deconstructs it using heat and water. This novel process swiftly recycles and binds the organic nutrients in manure to the carbon, kills bacteria and weed seeds, and deconstructs any antibiotics within it in less than 1 second! The outcome: PrairieFood - an organic, carbon-rich, nutrient dense material immediately available for organically farming safe food.
Because of decades of conventional farming, our land craves carbon, nutrients and the organic microbes PrairieFood delivers. This intensified process takes what Mother Nature gives us and returns it to the Earth to enrich our soil, and produce nourishing, safe, better food within the first crop cycle.
Organic farmers prefer to feed their soil just like this but to do it right; it's a five-to-six year process that still needs to address dangerous bacteria like e-Coli and listeria, and disrupting weed seeds within the manure itself. The PrairieFood team believes their innovative process will change the way our world farms. As a very health-conscious society, PrairieFood delivers precisely what we need - safe, organic, nutritious food without further harm to our planet.
I captured the photography and video to share their story as the company grows. Their website -PrairieFood.com - is up and running as was also developed by Indermaur Media! And we will continue to share the development each step of the way. You can follow these updates on PrairieFood's LinkedIn Page too!
This adventure is just beginning, but how cool would it be if:
Organic farmers are immediately able to produce higher yields?
Conventional farmers could replace synthetic fertilizers and enhance their land?
Manure won't sit around emitting methane gases?
In three years all farms could become organic farms without loss of yields?
All our food was organic, safe, and nutrient-dense?
To be a part of PrairieFood’s team is exciting - they are a brilliant group - and to be able to manage and create consistent, reliable communication through photography, video, website design, written content, social media management, and strategic marketing is a fascinating opportunity employing all that Indermaur Media offers.
The story has just begun. Follow it unfold on PrairieFood LinkedIn page.