Scott Indermaur, corporate photographer and videographer based in Rhode Island and founder of Indermaur Media

Visual Narrative, Process, and Practice

This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.

I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.

You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.

Before the TEDx Stage: Capturing Leadership Presence in Cleveland

A behind-the-scenes look at photographing and filming healthcare leadership speaker Cheo in Cleveland ahead of his TEDxLakeShoreDrive talk. From candid interaction within the medtech ecosystem to a focused TEDx sizzle reel, this project highlights how strong visual narrative builds authority before the spotlight.

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Visual Narrative, Then and Now

Visual narrative has shaped my work for more than 30 years. From photojournalism to brand storytelling, this is how I approach photography and video with honesty and intention.

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Scott Indermaur Scott Indermaur

Walk in My Woods: A Year in Review

A year of walking my Rhode Island woods revealed quiet moments, seasonal shifts, and unexpected lessons in patience, flexibility, and creative clarity. This reflection brings together how those small moments shaped my work and my perspective throughout 2025.

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100 Posts and Counting: A Look Back at My Blogging Journey

A look back at one hundred blog posts and more than thirty years of photography, video and creative storytelling. This milestone reflects on the work, the people and the lessons that shaped my journey.

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Rooted in Story: Photographing Regina of Arboreal Solutions

A portrait session with Regina Costa of Arboreal Solutions reminded me why I love environmental photography. I met Regina at a local farmer’s market and was immediately drawn to her passion for tree care. We reconnected for a simple, on site portrait session where I photographed her in the environment that defines her work. This blog shares the story, the process, and why environmental portraits connect so deeply with small business storytelling.

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Visual Narrative vs. Visual Storytelling: The Craft Behind Authentic Corporate Imagery

Corporate visuals are most effective when they balance authenticity with intention. In this post, I break down the difference between visual narrative and visual storytelling, and how my 30-plus years of photojournalistic and corporate experience help brands create imagery that feels real, relatable and strategically aligned. From portraits to biotech labs to executive walk-throughs, this approach brings clarity, meaning and human connection to every project.

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From Fairway to Premiere: Creating a Lean Product Video for Birdie Polish

When Rhode Island–based Birdie Polish asked me to produce a short video for their new golf-inspired product, we decided to keep it lean and flexible — filming with an iPhone to minimize impact on the course while still delivering a high-quality result. This one-minute B2C project shows how thoughtful planning, sound design, and storytelling can bring a product to life, even on a small-scale production.

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Boston Area Corporate Photography: Biotech Labs, Financial Brands, and Real-World Storytelling

From biotech cleanrooms to financial lifestyle campaigns, I’ve worked across Boston capturing real, relatable visuals that help companies tell their story. Here’s a look at my approach—and how marketers can make the most of their next photo or video project.

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