Websites for Small Businesses
I design, build, and manage custom Squarespace websites that combine thoughtful design, professional photography, engaging video, and clear messaging. Every website is created to reflect your business, build trust with potential customers, and support your long-term business goals without unnecessary complexity.
As a Squarespace Circle Member, I design, build, and manage Squarespace websites for small businesses that value strong visuals, clarity, and long-term flexibility.
Website creation typically includes:
Custom page layouts built for clarity and usability
Mobile-friendly, responsive design
Thoughtful page structure and hierarchy
Visual-first design supported by photography and video
Clear messaging that reflects your brand
A foundation of SEO best practices for long-term discoverability
I collaborate with designers, developers, and copywriters when a project calls for it, while remaining your primary point of contact throughout the process. The result is a focused, well-managed experience and a website that feels intentional, not overproduced.
Website Creation
Clean, visual websites built to support real business needs.
Every website I create is designed to be clear, practical, and visually grounded. The goal is not complexity or trend-driven design. It is a site that communicates who you are, what you do, and why it matters, while remaining easy to manage long after launch.
I design and build websites primarily on Squarespace, with experience supporting Shopify projects when e-commerce is required. My approach balances structure, flexibility, and visual storytelling so your website can evolve as your business grows.
As a photographer and video producer, I approach web design visually first. Layout, pacing, imagery, and hierarchy all work together to guide visitors through your story. When needed, I create or integrate photography and video so the site feels cohesive rather than pieced together.
Over 30 Years of Creative Experience
With more than 30 years of experience in photography, video production, visual storytelling, and digital communications, I help small businesses create websites that are both visually engaging and strategically effective. Every website is built to reflect your business, connect with your audience, and help achieve your long-term business goals.
Designed to support real business needs
Every website I build is designed to be clear, practical, and easy to manage long after launch. The goal is not complexity. It is usability, longevity, and confidence. Clients should be able to update content, add pages, and evolve their site without friction or unnecessary technical overhead.
I follow solid SEO best practices as part of the foundation, including clean structure, page hierarchy, metadata, and performance considerations. For businesses that want to go further, I collaborate with trusted SEO partners who can provide deeper strategy, analytics, and ongoing optimization. This keeps your website strong at the core while allowing room to scale when the time is right.
Visual-first design supported by photography and video
Clear messaging that reflects your brand
Built for long-term use and easy updates
Client Feedback
Website Management
Ongoing support to keep your website current, reliable, and working for your business.
Launching your website is only the beginning. Keeping it current with fresh content, updated information, improved SEO, and regular maintenance helps ensure it continues to support your business. I partner with clients to provide ongoing website care, making thoughtful improvements that keep their websites accurate, engaging, and aligned with their goals.
My role is to keep your website healthy, current, and easy to use, while acting as a reliable point of contact when questions or changes come up. This service is designed for small businesses that want consistency, accountability, and confidence without managing everything themselves.
Monthly Care & Growth services may include:
Content updates, page edits, and routine maintenance
Blog publishing support, including reminders, editing, and posting
SEO best-practice upkeep such as metadata, categories, tags, and indexing
Google My Business updates when new blogs or content are published
Monitoring for technical issues and new Squarespace or Shopify features
Event posting and general site organization support
Many clients choose to work with me through an ongoing Website Care & Growth partnership. Rather than waiting until a website becomes outdated, I make regular improvements that enhance performance, strengthen SEO, keep content current, and ensure the site continues to support their business over time.
Your subscription includes up to two hours of website management per month.
Many clients use this service as built-in accountability. I provide monthly reminders for blog content, help refine drafts when needed, and ensure approved content is published correctly and consistently.
Website management clients also receive preferred pricing on photography, video, and social media services. In many cases, those savings offset the annual cost of website management.
My Website Process
Every business is different, but my approach follows a proven process that keeps your project organized and focused on your goals.
Discovery - We begin by discussing your business, audience, goals, and the role your website should play in helping your business grow.
Design & Content - I develop a custom Squarespace website using thoughtful design, engaging content, professional photography, video, and clear messaging tailored to your business.
Launch - Before your website goes live, everything is tested across desktop and mobile devices to ensure it performs smoothly and provides a great experience for your visitors.
Website Care & Growth - After launch, I remain available to provide updates, improve SEO, refresh content, add new features, and help your website evolve as your business grows.
Website Services FAQ
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I primarily design and manage websites on Squarespace because it offers long-term flexibility, reliability, and ease of use for small businesses. I also support Shopify projects when e-commerce is required, and I collaborate with other developers when a project calls for additional customization.
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Website management includes ongoing content updates, page edits, blog publishing support, SEO best-practice upkeep, Google My Business updates, and monitoring for technical issues or platform updates. The goal is to keep your site accurate, current, and working for your business without you having to manage it day to day.
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Yes. Unlike most website providers, I also create the photography and video used on your site. This allows the visuals, messaging, and structure to be developed together, resulting in a more cohesive and professional experience.
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I follow solid SEO best practices as part of every websiteโs foundation, including clean structure, page hierarchy, metadata, and performance considerations. For businesses that want deeper strategy or ongoing optimization, I work with trusted SEO partners who can support more advanced needs.
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Timelines vary depending on scope, content readiness, and collaboration, but most small business websites are completed in a focused, manageable timeframe. I work closely with clients to keep the process clear, efficient, and realistic from start to finish.
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Yes. I often update, restructure, or refine existing Squarespace and Shopify websites. This may include visual improvements, content reorganization, performance cleanup, or transitioning a site into ongoing management.
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Working with someone local means youโll have a partner who understands the regional business community and is available when you need support. While I work with businesses nationwide, I also enjoy building long-term relationships with clients throughout Rhode Island and southern New England.
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Absolutely. Many of my clients already have a Squarespace website but need a fresh design, updated content, improved navigation, or better SEO. I can refresh your existing website while preserving the content and functionality that already works.
Photography and Video, Built In
Unlike most website providers, I create the photography and video that lives on your website. Instead of piecing together content from multiple sources, your visuals, messaging, and website structure are developed together from the beginning. The result is a more cohesive brand experience and a smoother, more efficient process.
Whether you need portraits, lifestyle photography, brand imagery, or short-form video, every visual is created with your website and your audience in mind. This integrated approach saves time, eliminates guesswork, and ensures your website reflects your business with authenticity, consistency, and professionalism across every page.
Looking for packaged services for a small business?
If you are a small business owner looking for a more streamlined approach, I offer bundled photography, video, website, and social media services designed to deliver professional results without the scale or complexity of larger productions.
Effective storytelling supported by clear,
efficient production
I partner with teams to create photography, video, and websites that feel authentic, strategic, and supported by a process thatโs clear and manageable.