CASE STUDY
Braveheart Beasts
The Challenge
Braveheart Beasts is led by a Rhode Island–based equestrian educator with a strong following built around Liberty Work, Equine Connection, Positive Reinforcement, and Classical Dressage. Through clinics, performances, and online education, she focuses on helping people build deeper, more intentional relationships with their horses.
As her subscription audience grew, she needed a digital platform that could support high-quality educational video while remaining approachable and easy to navigate. The challenge was to create a cohesive system that connected her public-facing website with a secure, subscription-based video library, without fragmenting the user experience or her brand.
The goal was a professional, unified online presence that supported growth, simplified management, and allowed her to focus on teaching rather than technology.
Equine Education · Online Subscription Platform
What We Accomplished
We began with a focused discovery process to determine the most effective digital structure for Braveheart Beasts. Together, we evaluated platform options and confirmed that Squarespace remained the best foundation for her primary website, while Kajabi offered the strongest tools for managing and delivering subscription-based educational video.
Working alongside a Kajabi developer, we rebuilt and refined the Squarespace site and created a seamless integration between the two platforms under a single domain. This ensured subscribers could move naturally between the website and the video library without confusion or friction.
In parallel, we produced key video assets, including an introduction video, a welcome video for new subscribers, and a custom opening sequence for her course content. Messaging, visuals, and pacing were developed collaboratively to reflect her teaching style and values. Drone footage and location-based visuals added context and depth, reinforcing the connection between her work and the environment in which it takes place.
The Results
The updated website and integrated video platform created a clear, cohesive experience for both new visitors and returning subscribers. The introduction video now serves as a strong first impression, while the welcome video helps establish trust and connection immediately after signup.
By unifying Squarespace and Kajabi under one system, Braveheart Beasts gained a streamlined workflow and a consistent brand presence across all touchpoints. This structure reduced technical overhead and allowed more time and energy to be spent on education, content creation, and community building.
The result is a durable digital foundation that supports ongoing growth, reinforces credibility, and aligns tightly with the mission of helping equestrians form meaningful, lasting relationships with their horses.
Go Further
Blog: From Vision to Reality: Creating a Video for a Subscription-Based Business
Brand introduction video created for Braveheart Beasts, designed to welcome new subscribers and support a seamless transition into a subscription-based equine education platform.
In all the shoots we have worked together, he always brings his ‘A game’. He makes people comfortable and gets the best expression out of them.
-MaryElle O, Makeup Artist