Short-Form Video vs. Traditional Video

Your business may not need a full production crew to create effective video. Many clients want professional results with a simpler process, a smaller footprint, and a more practical budget. That’s why I offer both short-form video and traditional video production, so you can choose the approach that fits your goals, timeline, and audience.

Two Ways to Create Video Content

At Indermaur Media, video production is scaled intentionally based on your goals, audience, and budget. Some projects benefit from a streamlined setup using an iPhone paired with professional audio. Others require a full production crew with cinema cameras, dedicated lighting, and a sound engineer managing audio capture on set.

Both approaches are built on the same foundation: clear storytelling, strong visuals, and thoughtful execution. The difference is not quality of care, but scale, flexibility, and production depth.

Short-form video is designed for efficiency. It allows for faster production, smaller crews, and lower budgets while still delivering clean visuals, strong sound, and focused messaging. This approach works especially well for websites, social media, internal communications, and ongoing content needs where speed and consistency matter.

Traditional video production is best suited for projects that require greater visual control, cinematic depth, or more complex storytelling. These productions involve a larger crew, dedicated lighting setups, professional cinema cameras, and a sound engineer to ensure optimal audio quality. The result is a more polished, immersive visual experience, ideal for brand films, documentaries, campaigns, and high-visibility messaging.

Both options are intentional choices, not compromises. The right fit depends on how the video will be used, how often you need content, and the level of production required to support your message.

You can view recent short-form video projects here.

Differences between Traditional video and Short-Form Videos

Traditional video products create a higher quality video. Short-form videos require less crew and are more streamlined to keep with a smaller budget.

Traditional brand storytelling video produced with a full crew, cinema camera, dedicated lighting, and professional audio to achieve greater visual depth and control.

Short-form brand storytelling video created for Birdie Polish, filmed with a streamlined setup to support efficient production and flexible use across website and social platforms.

Both short-form and traditional video production are intentional tools, not competing options. The right choice depends on how often you need content, where it will live, and the level of production required to support your message. I help clients choose the approach that makes sense for their goals, budget, and timeline.