When Birdie Polish asked me to introduce their new golf-inspired shoe wipes, we chose a lean, nimble approach that kept the project focused and flexible. I filmed on a local course using an iPhone and built each moment around simple gestures and authentic use. A professional voice actor brought the final piece to life after we shaped the pacing with an AI proof of concept. The result is a clean, honest product story that feels both approachable and polished.

If you’d like a deeper look at how we created this piece, you can read the behind the scenes blog here.