What is Visual Narrative?

In recent years, many people express what they do as if they’re telling a story and one way to do it is through visual media or “visual narrative”. Visual narrative is a way to tell a story using visual media such as photos, videos, and even graphics. Wikipedia also defines it as "visual storytelling."

I started my career as a photojournalist for newspapers, wire services and magazines. Back then, I did not use the term “visual narrative” for my work though it is what I have been doing for my entire career. What I learned as a storytelling photojournalist has been of great significance and help to me on corporate and commercial photography, as well as video assignments. 

What is a suggested visual narrative for a corporate mission, you ask? As with any story, there are multiple ways on how to tell it. 

I have one client in the banking industry. They help other financial institutions by providing a broad range of financial products. These products boost community banks to be more efficient and competitive, contributing to great changes in their respective communities. They give impact by helping those that are in need of their services, allowing communities to practice proactivity

The stories of the residents are important because they actually showcase how the local banks have been a part of their success. This adds up to the contributions of our client who helped make it all happen. We partner their financial product with a multimedia visual narrative of heartfelt stories from residents of the community. 

Some feature the lives of their employees. It can be either in the office or their work area. With video and photography, we can tell the company’s story through the eyes of its employees evoking a sense of belongingness and realness to the audience.