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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Why Having a Makeup Artist is Helpful

 New England Makeup Artist Maryelle O'Rourke applies makeup on an actor before a Boston video assignment.

New England Makeup Artist Maryelle O'Rourke applies makeup on an actor before a Boston video assignment.

I get often asked if we should hire a Makeup Artist (Makeup Stylist) for their corporate and commercial photography or video assignments.
Does it make a difference? 
I have worked with Maryelle Makeup & Hair Artistry for many years on Boston Photography assignments as well as video assignments and New Rhode Island projects. We recently discussed how it makes a difference and these are her insights.

  • An artist will create the right amount of color on the subject's face to allow the photo/natural lights to work with you rather than against you.

  • Save on retouching time and expenses as a result of a makeup artist. Retouching is always more natural and less has to be done when a makeup artist has evened out the skin tone, created a smooth, consistent, nonshiny skin texture.

  • Style, soften and eliminate frizzy and flyaway hair.

  • Makeup appears very different in photographs and on video, having an artist will ensure that you are “camera ready.” It is quite different from everyday makeup and having an artist to apply the makeup for this makes all the difference.

  • Having a makeup artist prep your subject will help them feel more confident and more at ease in front of the camera which creates a more comfortable environment and as a result helps you with natural/healthy body language and facial expressions in front of the camera.

  • Eliminate the bald head shine that is so distracting in images.

  • Wardrobe check: an artist will help with small adjustments to wardrobe (wrinkles in a shirt, adjust ties and gathered material) that make a significant difference in overall appearance and prevent retouching after.

  • Makeup artists have the experience needed to help you look your very best and add to your confidence level during a photo shoot or video production. They will choose and apply makeup for you that works in harmony with the lighting and as a result will create your best look for the photos. Your photo is the first impression people have of you, make it count!

I recommend we use a Makeup Artist because there is much more going on than just applying eye-liner. It starts with creating a relaxing environment for our subject and then applying the appropriate makeup and offering an extra pair of eyes to make sure their wardrobe is in check. Of course, we can also bring in a wardrobe stylist for an additional level of perfection. This extra team player allows us to create a more profession and better quality end portrait or video.