Indermaur Media, inc.
Visual Narrative
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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Introducing Visual Thrive!

 
iPhone photography
 

Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running…

Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.

Companies have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.

I’ve always been passionate about telling the stories of a business, and I’ve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?

So one day, I was running in preparation of an upcoming 10K race and thinking about my business – as one does…

How could Indermaur Media provide a visual solution to a business’ social media dilemma at a reasonable price point?

If Indermaur Media could extend its production capabilities and expertise while capturing a visual narrative using the world’s most popular camera, an iPhone, we could maintain a simple and streamlined process aligned with what people are used to seeing on social media. The difference would be, using a professional photographer’s eye and editing experience will develop a strong narrative and deepen the customer’s brand.

Adding strategic research and writing to optimize the posts; and providing analytics each month would show the customer their return on the investment.

And then I came up with the name Visual Thrive.

Visual Thrive combines decades of professional experience to deliver a powerful narrative for your business’ social media presence in a simple format. Visual Thrive takes photographs with professional photographers, writes engaging captions, and schedules content to optimize social media engagement.

While attending a three-month business development class, Goldman Sachs 10,000 Small Businesses, my main objective was to work ON my business and not work IN my business – taking time out to plan for growth, and not spending 24/7 in the daily grind. As part of this objective we needed to create and present a Growth Plan. This was perfect because for over a year I held on to the Visual Thrive idea.

I was able to develop and refine this idea; and introduce Visual Thrive publicly. With a national network of photographers, Visual Thrive is available throughout the United States.

The exceptional combination of high-quality visuals, strategic consistent content, and sound analytics will allow you to focus on what your business needs, while it THRIVES!