Bostitch Office National Multimedia Campaign
My client, Bostitch Office, wanted to develop a multimedia campaign to showcase their new product, creating videos for use in social media ads, point-of-purchase displays, and installation instructional videos, and photography for packaging and advertising, as well as for trade show collateral.
We began with meetings to outline concepts for their multiple visual needs. Shooting the video and photography during a three-day multimedia assignment allowed us consistency with the actors, location, and style. It streamlined the visual process to save on the client’s budget because we would be able to run photography and video concurrently. During this phase, we created a video storyboard, a photography shot list and produced a detailed schedule to capture the ideas for their photography and video needs efficiently.
In phase two, scouting for locations, we visited locations throughout Rhode Island and Southeastern Massachusetts. We found a perfect site in Boston for our video production and as a Boston advertising photographer. I also added it to our location library for future projects. The Boston location is a very modern looking office with lots of glass doors and large windows with new furniture, and we were able to have full access to it for our three-day multimedia assignment.
The new product is a modern workspace and cable organization system. It includes spaces to organize and store desktop clutter, management of cables, among other ways to keep the desk area efficient and free from clutter.
Now that my team had the assignment tactics approved, and secured the office space, we contacted a few talent agencies for the casting of our three actors.
The client wanted people that would be comfortable in front of the camera, but we also included an employee who knew the product well and could easily set it up for the instructional video.
Moreover, before we began the assignment, the entire office needed to be propped with office supplies and accessories that made the office look as active and productive as a typical busy office. We wanted to be sure to use as many as the client’s office products as possible. A product manager focused explicitly on the setup on their new workspace system, which was still a prototype at the time.
Our Multimedia Production Crew
The Indermaur Media Boston multimedia production crew consisted of myself, as production director and photographer; a New England videographer, two multimedia assistants to set up and attend to anything that keeps the set running smoothly, a wardrobe stylist, a makeup artist, and a producer/prop stylist.
Day one, of production, was primarily focused on product setup and photography. No models were needed. It also gave us the opportunity to watch the limited daylight time and adjust our video schedule for this winter assignment.
The remaining days were a mix of environmental photography and video. We’d set up a scene and video record it, then photograph product close-ups and office overviews for web, packaging and other print use. Then we’d setup and move on to the next scene.
Also on set were four people from the client’s marketing and product development team to manage art direction and set up of the product. They also acted as extras during the video scenes. We typically had 2-3 setups at any given time in different stages of setup to keep the photography and video production flowing.
As always, I want to create a fun, high energy environment as the team comes together for a multi-day assignment. We focus on what’s needed and get straight to work. On video recording days we work non-stop to meet the client’s vision, and having a fully engaged, professional team is the key to our success.
Please take a look at the video and photography outcomes from this exciting assignment, and let me know what you think!
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