Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Visual Narrative vs. Visual Storytelling: The Craft Behind Authentic Corporate Imagery
Corporate visuals are most effective when they balance authenticity with intention. In this post, I break down the difference between visual narrative and visual storytelling, and how my 30-plus years of photojournalistic and corporate experience help brands create imagery that feels real, relatable and strategically aligned. From portraits to biotech labs to executive walk-throughs, this approach brings clarity, meaning and human connection to every project.
Boston Area Corporate Photography: Biotech Labs, Financial Brands, and Real-World Storytelling
From biotech cleanrooms to financial lifestyle campaigns, I’ve worked across Boston capturing real, relatable visuals that help companies tell their story. Here’s a look at my approach—and how marketers can make the most of their next photo or video project.
6 Essential Things for a Strong Photography and Video Project
Explore six essential tips for a successful photography and video project. From finding experienced multimedia professionals to planning your shoot, Scott Indermaur shares insights on creating impactful visual stories for your brand.