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Visual Narrative, Process, and Practice

This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.

I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.

You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.

100 Posts and Counting: A Look Back at My Blogging Journey

A look back at one hundred blog posts and more than thirty years of photography, video and creative storytelling. This milestone reflects on the work, the people and the lessons that shaped my journey.

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Visual Narrative vs. Visual Storytelling: The Craft Behind Authentic Corporate Imagery

Corporate visuals are most effective when they balance authenticity with intention. In this post, I break down the difference between visual narrative and visual storytelling, and how my 30-plus years of photojournalistic and corporate experience help brands create imagery that feels real, relatable and strategically aligned. From portraits to biotech labs to executive walk-throughs, this approach brings clarity, meaning and human connection to every project.

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From Fairway to Premiere: Creating a Lean Product Video for Birdie Polish

When Rhode Island–based Birdie Polish asked me to produce a short video for their new golf-inspired product, we decided to keep it lean and flexible — filming with an iPhone to minimize impact on the course while still delivering a high-quality result. This one-minute B2C project shows how thoughtful planning, sound design, and storytelling can bring a product to life, even on a small-scale production.

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3-Camera Interview Production in Boston with Isabel Foxen Duke and BitcoinRails

While Isabel Foxen Duke was visiting Boston, I produced two interviews for her BitcoinRails channel using a 3-camera setup. We filmed in a temporary studio, capturing high-quality, brand-ready content that could be edited into long-form and short-form videos. As a board member of the Rhode Island Blockchain Council, I’m passionate about helping innovators share their message through professional, flexible video production.

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A Portrait in the Brewery: Photographing Boulevard Brewing Company’s Founder

Photographing Boulevard Brewing Company’s founder, John McDonald, in the late ‘90s was an unforgettable experience—one that reinforced my passion for environmental executive portraits. This shoot, captured on medium format film, tells a story beyond a headshot. It’s about leadership, craftsmanship, and the dynamic world of brewing.

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Behind the Lens and In Front of It: Releasing My Demo Reel Video

After years of overcoming the fear of being in front of the camera, I’m excited to share my journey from behind the scenes to the subject. In this new bio video, I step into the spotlight with a teleprompter and more confidence than ever.

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A Glimpse Behind the Lens: My First CEO Photo Session with William Esrey

In this blog post, I recount one of my first major corporate photography assignments—capturing William Esrey, the CEO of Sprint in the 1990s, for a magazine cover. From unexpected time constraints to creative risks, this session was a turning point in my career. Discover the story behind the shots and how I balance client demands with personal creativity, often finding the most memorable moments in the final minutes of a session.

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Producing and Directing Remote Videos for Compliance and Training: A New Era of Video Production

In the evolving world of remote work, producing high-quality training and compliance videos has become essential. Discover how I guide remote video production with expertise in lighting, composition, and messaging to deliver professional results from anywhere in the world.

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My Headshot and Linkedin

Your LinkedIn profile is your digital handshake—make it count with a professional headshot that captures your personal brand. Learn why a great headshot is essential for your online presence and how it can set you apart in your career.

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Renewed Dedication

Reignite your passion for photography and video with a renewed dedication to growth and creativity. This blog shares insights on embracing challenges and evolving in the ever-changing world of visual storytelling.

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Indermaur Media Continues to Expand

Indermaur Media was established in 1992, focusing on photography for newspapers and corporate advertising, annual reports, and marketing materials. Over the years, it expanded into…

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Environmental Portraits with new Protocols

We continue to move forward and adjust to the new normal. As we have always done, I recently photographed an executive with Covid protocols in place. The 3 locations were…

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My Experience with Productions during a Pandemic

As we all know, times have changed. Businesses have had to pivot to align with the current times. After months of lockdown, photography and video work has begun again with clients and crews. We are doing everything possible to be sure our set is…

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My Experience with Being a Video Subject

Earlier this year, I set out to make a corporate bio video, discussing what Indermaur Media is all about. I started the project before the Pandemic (with no beard) and ended up finalizing it with a much-needed haircut and a beard. :) But more importantly, I learned so much from the experience of sitting in front of the camera, instead of my usual position behind it.

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What Makes a Superior Multimedia Assistant

The best advice I was given when becoming a professional photographer was not how to price my sessions or what to put on my website. It was to start assisting. While my ego’s stomach lurched at being in my mid-thirties and being an assistant again, I shook off …

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Our Fun Team Building Activity

Years ago, I created a tradition to photograph the crew on set for our larger projects as a fun team building activity. This group photograph typically has a theme based on the project we have just completed. Our focus is to…

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