Mobile Phone Photography & Its impact on brands
I was a guest on 1540 AM WADK's Interactive Marketing Insights hosted by Suzanne McDonald. We spoke about mobile phone photography and how it impacts businesses and brands large and small in today's world. Here are a few highlights from the show
I find the biggest challenge of social media today is time, commitment and creativity. With the phone, it can be effortlessly, making an average photo excellent.
I am a big fan of the square image because on Instagram it feeds so nicely through the phone. I find the horizontal and vertical photographs a bit jarring when displayed on a format designed for square images.
Tighter shots are always better for viewing on the phone. For example, when a company promotes a fair booth with a large group of people that are taken head to toe, the image is not very dynamic. Instead, shoot a tighter photograph, possibly at a different angle instead of straight on. Experimenting with angles and getting in tighter may simplify the image, making it more exciting and creative to catch a viewer's eyes.
Consistency is necessary with the same type of filter and color pallet. There are 3-4 filters I prefer because the style ties closely to my brand and allow my photographs to be more aligned with my vision.
Keep your phone photography simple and focused on humanizing your brand. For example, a restaurant should take more than photographs of the food. Take pictures of your staff, or a chef cooking is a beautiful photograph that humanizes your restaurant and allows your customers to connect with the "behind the scenes" activities.
Anticipate taking lots of pictures, and you will still only use less than 10% (of what?). Don't hold yourself back. Shoot more than you need. Having an inventory of photographs and then choose the best images that allow you to be more creative and have fun with experimenting with your brand.
The Interactive Marketing Insights radio show includes several other tips from myself and Suzanne McDonald from Angles and Insights. A few days later I was a speaker at NIM (Newport Interactive Marketers) - Get Seen! Video and Visuals: Pro's tips at your fingertips.