Boston Biotech Photography and Video Project for Marketing
As I mentioned in the past blog, Rhode Island Commercial Photographer For A Restaurant, I thoroughly enjoy multimedia projects of all magnitude from 100% photography or video to a mix of video and photography elements. These assignments may be smaller visual projects with only a crew consisting of myself to the large multimedia projects that include extensive travel and a team of a dozen people to accomplish successful photography and video project.
In a recent multimedia assignment, a Boston Biotech video production also included Biotech photography with a style of corporate photography. This company is actually not based in San Francisco, it is located in Watertown, MA (a suburb of Boston) in which there are several exciting biotechs, and Life Sciences are established. The visuals were to be used for their website, social media, blogs and public releases for articles. This project was spread over two days in which we captured b-roll video footage of their busy biotech lab, biotech lab photography, and more of a corporate photography style of their associates working throughout the offices. Also, the majority of this Watertown, MA biotech photography was of active employees to share the culture of their growing company.
We also photographed headshots and portraits of their primary team for the website's team bio page. The studio setup was created to be simple and easily duplicated as the organization grows. That way portraits will always have a consistent style and look as if they were taken on the same day. One of their conference rooms was used to create a studio for these portraits. We have since visited their location two more times to create additional biotech team portraits that are added to the website with the same consistency and style as the previous executive portraits. These portraits are also used for corporate headshots for public relations uses and on their social media Linkedin Company page.
The crew consisted of myself and my assistant to allow us to be nimble and at times work as if we are a fly on the wall. We captured Biotech lab video and photography for their marketing uses. Working with their creative director, we developed a list of office and lab locations to be photographed and placed in the video. This included making sure I shot specific team meetings. At times we set up individual scenes to look candid, and other times I would walk around and document what was actually happening.
The photography was edited down to a presentable number of images and shared with the client with an online photography gallery. Also, the video clips were packaged into one video and shared online for their review and to make comments for future video edits. Making comments directly on the video at specific time codes makes this process of editing video seamless and efficient.
I visit Massachusetts often, and as a Boston corporate photographer, I enjoy all the vibrant businesses in that area. I find my career beginning as a photojournalist working at newspapers and being efficient and creative has been very critical to my style and how I approach photography projects and New England video productions. My commercial photography experience has allowed me to understand light in the studio and as an on-location photographer, I have extensive experience in setting up studios in a corporate setting. It is always fun to travel nationally for visual projects, and that increases my experience with approaching local New England multimedia projects and making them success as I did for this Biotech photography and video project.