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Indermaur Media - Visual Narrative Blog by Scott Indermaur

Informational blog about techniques, ideas,industry trends, clients and projects of Indermaur Media. Written by Scott Indermaur, professional corporate photographer.

Steps to Create a Successful Corporate Video Production

 
Video Production Crew in Nebraska
 

Indermaur media has done many corporate video productions ranging from simple videos to more sophisticated in planning and creation. In some cases, it is unscripted with subjects speaking from their heart. In other cases, it is imperative for the words to be exact and in that case we use a TelePrompter. No matter how sophisticated a corporate video project may be, creating a video has three necessary steps to create a successful corporate video production. Pre-production, Production, and Post-production.


Video Pre-production

This is the stage that is critical to successful video production. In this stage, we create the story and messaging for the target audience. There may be a simple conversation with the client regarding vision and goals or much more time spent on discussions, scheduling, putting together the perfect production crew, shopping for props, casting talent, hiring the actors, and pre-interviewing subjects. One example of where pre-production for video production is essential:

Boston Multi Media Video Production:

We created a two day Boston multimedia project for a financial retirement product. The experienced crew and actors of 30 people included me as the photographer, a videographer to create b-roll for their website, wardrobe stylist, makeup artist, producer, art director, assistants, grips and the client. The pre-production included scouting locations throughout Boston to convey the lifestyle photography and video we needed, applying and receiving proper permits, casting and hiring the actors, creating a style of wardrobe for the talent to wear, purchasing props for the video scenes and creating a detailed schedule. A few logistics we included where people needed to park, how to get the crew fed, dealing with police officers when they question what we were doing and needed to see our permits, among other things.

Social Media Marketing Campaign In RI:

A Rhode Island healthcare social media marketing campaign included commercial photography and testimonial video. This project included me as the photographer and videographer, a multimedia assistant, an art director, two client representatives, makeup artist, and a producer. The critical part was working with the client to locate the potential Rhode Island Business owners and subjects that are in line with their marketing campaign. After identifying the subjects, scouting was necessary for some subjects to find the ideal location to capture them in, we applied for permits, and we created a detailed schedule.

Video Production Projects - Boston MA & Nebraska

This stage is where everyone is involved. It is magic to see entire crews work as one and create a video from the client's concept and vision. It can be as simple as myself as the cameraman with a video grip for assistance, and we work as a team to create video, capture sound and have conversations with subjects in a video interview style. At times it is more focused on me as the director and video crew that handles the multimedia logistics. Two examples of where video production is essential:

  1. A Boston compliance training video production included a multimedia production crew of eight, producer, make-up artist, three client art directors, and 10 actors. We used the portion of the client's office space that was empty at the time. One of our tasks was to purchase office props to make the office look as if it was active. Day 1 included spending time setting up the video equipment and propping the offices with items like computers, flowers, pens to make it look dynamic.

  2. A Nebraska community bank video story that was unscripted with subjects speaking from the heart. It took a crew of 4, the client and dozens of subjects for heartfelt video interviews. We spent weeks developing the story and pre-qualifying the subjects to create a video story about the vibrant community and its connection to a community bank. The critical part of the production was to be on schedule and open to shifting the schedule and direction of the story if a new detail comes up in our conversations with the individual in the community. This style is more in line with a journalistic style and being in tune with the message, goals and agile enough to shift direction if needed.

Video Post production

post production is gathering all the video clips, sound and putting together to create a meaningful video story. In some cases, it is as simple as working with a script and going back to our video production notes on what video clips we’re best. With other times, it is listening to all the clips and putting the story together from the original pre-production goals and vision in mind. After that, we share the video online for client feedback, and we typically go into post-production a few rounds to refine the corporate video. One example of corporate assignment post-production:

  1. Connecticut non-profit video marketing campaign that shared their mission. In this case, the crew was a video assistant and me. We had two clients representative that handles the interview questioning and oversaw art direction. All the subjects spoke unscripted and from their heart. We created several videos with different topics for a capital campaign for their non-profit. Each had a different matter, and we listened to all the clips to refine the non-profit's messaging and create a strong fund drive campaign.


High quality corporate video content is successful when you can engage the viewer. To create a seamless and robust commercial video or corporate video, you must pay attention to all stages of video production. Creating a detailed schedule and paying attention to the details is essential to create a successful corporate video production.