Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Visual Narrative vs. Visual Storytelling: The Craft Behind Authentic Corporate Imagery
Corporate visuals are most effective when they balance authenticity with intention. In this post, I break down the difference between visual narrative and visual storytelling, and how my 30-plus years of photojournalistic and corporate experience help brands create imagery that feels real, relatable and strategically aligned. From portraits to biotech labs to executive walk-throughs, this approach brings clarity, meaning and human connection to every project.
NAVAD Bakers & Goldman Sachs 10,000 Small Businesses
How do you capture the heart of a small business story in just a short-form video? Using an iPhone and a strong storytelling approach, I worked with NAVAD Bakers and Goldman Sachs 10,000 Small Businesses of Rhode Island to showcase how this program helped owner Guy Hanuka grow his business. With thoughtful lighting, sound, and editing, I created a high-quality video that shares Guy’s inspiring journey while keeping production efficient and adaptable for different platforms.
The Power of Custom Sound: Elevating Your Video with Original Music
Sound is half the story. While compelling visuals draw viewers in, custom scoring and sound design elevate a video to an immersive, emotionally impactful experience. In my latest blog, I explore how collaborating with composer Beth Burnett transformed my bio reel video, proving that the right soundtrack can take a project from good to unforgettable.
My Experience with Being a Video Subject
Earlier this year, I set out to make a corporate bio video, discussing what Indermaur Media is all about. I started the project before the Pandemic (with no beard) and ended up finalizing it with a much-needed haircut and a beard. :) But more importantly, I learned so much from the experience of sitting in front of the camera, instead of my usual position behind it.