Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
Youβll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Founder Stories Matter: Bloom Collective in Providence
Bloom Collective founders Heather Wolvenden and Savannah Barkley share how they built a space supporting small businesses in Providence. A founder story captured through video and portrait photography.
The Many Hats of a Multi-Media Producer: Why It Matters for Corporate Photography and Video
Wearing many hatsβphotographer, videographer, producer, and scoutβhelps me create cohesive, authentic corporate photography and video that elevate powerful business stories.
Why Original Photography Still Matters in an AI and Smartphone Era
Smartphones, AI, and stock photos are everywhereβso why invest in original photography? Because trust matters. Businesses, especially community banks and local brands, need real, authentic imagesβnot generic stock photos. Iβve used everything from a 1960s plastic camera to an iPhone in my work, but one thing remains true: the best tool is the one that tells the most compelling story. Letβs talk about why original photography is still essential in todayβs visual landscape.
From Vision to Reality: Creating a Video for a Subscription-Based Business
Discover how we collaborated to create dynamic videos for a subscription-based business, from heartfelt script delivery to a polished website intro featuring her horses.
Supporting Rhode Island Small Businesses Through RI Rebounds Grants
Discover how I helped Rhode Island small businesses through the RI Rebounds grants by creating professional websites, high-quality videos, and impactful visuals to elevate their brands.
From Photography to Web Design: Expanding Indermaur Mediaβs Offerings
Discover how I transitioned Axel Rozeβs website to Shopify, enhanced their visual marketing, and continue to support small businesses with web design and maintenance services that drive growth.
Short-Form Video Production for Your Business: High-Quality Results at a Lower Cost
Discover how short-form video production can provide your business with high-quality, impactful content at a lower cost. This blog covers the strategies and benefits of incorporating short-form videos into your marketing efforts, ensuring your brand stays competitive and engaging.
Indermaur Media Continues to Expand
Indermaur Media was established in 1992, focusing on photography for newspapers and corporate advertising, annual reports, and marketing materials. Over the years, it expanded intoβ¦
Supporting Shopping Local
It brings me joy to work with these small business owners. I get to hear their story, their goals and then visually capture moments to share their passion. Small Businesses are extremely importantβ¦
Still Creating During a Pandemic
Itβs hard to believe I have only left my home twice in about six weeks. All of Indermaur Mediaβs new projects have been postponed until further notice. Or until I figure out how to produce a photography and video project through Zoom. Though we continue to work onβ¦
Getting Your Social Media Message to the Right People
As they say, timing is everything. Striking when the iron's hot. Getting your message to the right people at the right time - ASAP. In social media it's faster, and businesses continually struggle to keep up withβ¦
Introducing Visual Thrive!
Some of the best ideas come to us when we arenβt focused on anything particular β like when weβre in the shower or runningβ¦
Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.
Companies have also shared how employees can be distracted from their job responsibilities when they participate in the companyβs social media posting. The lack of consistency in the style of each post lends itself to diminishing the companyβs brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.
Iβve always been passionate about telling the stories of a business, and Iβve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?
Goldman Sachs 10,000 Small Businesses
Owning a multi-media production company isnβt all about taking excellent photos and video, and working with great collaborative teams. Thereβs always something new to learn.
I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. Itβs a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.
Initially, I felt both excited and apprehensive about exposing my lifeβs work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nationβs top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.
My challenge after acceptance into this program was to commit to carving time out of my weekly schedule.
The Day I Realized I Was a Multi-Media Producer
Scott Indermaur shares the moment he realized his role had evolved into a multimedia producer, combining photography, video, and production to create powerful visual narratives. Explore his journey and the transformation of Indermaur Media.
How A Producer Can Better Organize Your Shoot
A producer can make all the difference in the success of a photography or video shoot. From managing logistics to fostering collaboration, explore how a producer like Stacey Koch helps create organized, efficient, and stress-free sessions.
Expanding Your In-house Photography and Video Skillset
Expand your marketing teamβs photography and video capabilities with in-house training from Indermaur Media. From enhancing lighting techniques to optimizing studio setups, discover how your team can create high-quality visual assets for social media.
Multimedia Video for A Small Business in Rhode Island
Indermaur Media blends still photography and video to create multimedia content for small businesses. Explore our project with The Savory Grape, where we captured real-life, heartfelt stories that resonate across various marketing platforms.
What is Visual Narrative?
Visual narrative, or visual storytelling, uses photos, videos, and graphics to tell compelling stories. From corporate missions to community impact, discover how visual media can bring stories to life and connect with audiences.