Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Why Original Photography Still Matters in an AI and Smartphone Era
Smartphones, AI, and stock photos are everywhere—so why invest in original photography? Because trust matters. Businesses, especially community banks and local brands, need real, authentic images—not generic stock photos. I’ve used everything from a 1960s plastic camera to an iPhone in my work, but one thing remains true: the best tool is the one that tells the most compelling story. Let’s talk about why original photography is still essential in today’s visual landscape.
Exploring AI-Generated Corporate Headshots: Are They Ready for Professional Use?
As AI technology advances, I explored how well AI-generated headshots compare to traditional corporate photography. I tested an AI headshot service using iPhone snapshots to see if it could produce polished, professional-quality images. While AI-generated headshots offer quick and convenient options, how do they really stack up against a professional photo session? In this blog, I share my findings, including the pros, cons, and whether AI headshots are a viable option for businesses.
The Power of Custom Sound: Elevating Your Video with Original Music
Sound is half the story. While compelling visuals draw viewers in, custom scoring and sound design elevate a video to an immersive, emotionally impactful experience. In my latest blog, I explore how collaborating with composer Beth Burnett transformed my bio reel video, proving that the right soundtrack can take a project from good to unforgettable.
Supporting Rhode Island Small Businesses Through RI Rebounds Grants
Discover how I helped Rhode Island small businesses through the RI Rebounds grants by creating professional websites, high-quality videos, and impactful visuals to elevate their brands.
Bringing Orientation to Life: RICTA’s New Student Video
Discover how we brought RICTA’s student orientation to life with a dynamic video. Learn how thoughtful visuals and a professional voiceover create lasting impact.
A Glimpse Behind the Lens: My First CEO Photo Session with William Esrey
In this blog post, I recount one of my first major corporate photography assignments—capturing William Esrey, the CEO of Sprint in the 1990s, for a magazine cover. From unexpected time constraints to creative risks, this session was a turning point in my career. Discover the story behind the shots and how I balance client demands with personal creativity, often finding the most memorable moments in the final minutes of a session.
How Visual Storytelling Enhances Communication in Biotech and Financial Services
At Indermaur Media, we bring biotech, financial services, and commercial storytelling to life through compelling visual narratives. From capturing innovation in labs to portraying authentic financial lifestyles, our photography and video work drive clear communication and lasting impact.
Producing and Directing Remote Videos for Compliance and Training: A New Era of Video Production
In the evolving world of remote work, producing high-quality training and compliance videos has become essential. Discover how I guide remote video production with expertise in lighting, composition, and messaging to deliver professional results from anywhere in the world.
Visual Storytelling for Community Banks: The MVBofC Project
Dive into the world of community banking through a visual storytelling project with FHLBank of Topeka and Mountain View Bank of Commerce. This blog highlights the journey of capturing the resilience, impact, and stories that define a community.
Photography in BioTech Labs
Explore the intricate world of biotech labs through our specialized photography services. With a focus on capturing the essence of innovation and the dynamic environment of Boston’s biotech scene, our images bring your scientific story to life. Perfect for marketing and showcasing your team’s cutting-edge work
Combining Photography & Video for a Successful Corporate Event
Explore the insights gained from a solo photography and video project at a corporate event, where creative problem-solving and a blend of media captured the event’s true essence. Learn how combining these skills can elevate your corporate event coverage and storytelling.
Short-Form Video Production for Your Business: High-Quality Results at a Lower Cost
Discover how short-form video production can provide your business with high-quality, impactful content at a lower cost. This blog covers the strategies and benefits of incorporating short-form videos into your marketing efforts, ensuring your brand stays competitive and engaging.
Environmental Portraits with new Protocols
We continue to move forward and adjust to the new normal. As we have always done, I recently photographed an executive with Covid protocols in place. The 3 locations were…
Corporate Storytelling with an Airstream
Join Indermaur Media on a bucket-list journey across the Midwest in an Airstream, capturing the stories of farmers for PrairieFood. Discover the unique challenges and joys of storytelling on the road with video and photography.
7 Tips for Solid Film Production Management
Standard multi-media projects for Indermaur Media consist of a two-person crew. We have also worked on visual projects that involved photography and filmmaking throughout North America with a much larger cast and…
Our Fun Team Building Activity
Years ago, I created a tradition to photograph the crew on set for our larger projects as a fun team building activity. This group photograph typically has a theme based on the project we have just completed. Our focus is to…
Our Passionate Video Production Crew
We were on a Boston corporate compliance video project, and toward the end of the day, the client told me why she enjoys working with the Indermaur Media crew. The list of items she shared was inspiring, and a gentle reminder of why I love multimedia productions and the people that create a terrific team.
While on the video set, we shared our passion for what we do. In this video assignment, we had seven crew members, six actors, and three client-side art directors to oversee the video production. Over the years, I have always worked with top-notch, experienced crew members that are professional and very passionate about what they do — having passion about what one does all day is essential to be successful with their task and create a rockstar crew. Here's what she told me...
10 Tips for Using Mobile Phone Photography in Corporate Social Media
Many of my clients are using their mobile phones to share their corporate narrative on social media. Successful mobile phone photography is essential for any corporate social media marketing plan. I partnered up with…
6 Tips for Creating a Successful Corporate MultiMedia Production
An effective production process for digital media production is essential in making any assignment a success, beginning with a solid foundation during pre-production. This allows the content production phase to run smoothly, focused on developing compelling multimedia stories.
While producing a commercial multi-media campaign, using photography and video for a midwest financial company, we conducted a nationwide search for locations that needed a unique vision and style. We decided on Boston, Massachusetts.