Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
NAVAD Bakers & Goldman Sachs 10,000 Small Businesses
How do you capture the heart of a small business story in just a short-form video? Using an iPhone and a strong storytelling approach, I worked with NAVAD Bakers and Goldman Sachs 10,000 Small Businesses of Rhode Island to showcase how this program helped owner Guy Hanuka grow his business. With thoughtful lighting, sound, and editing, I created a high-quality video that shares Guy’s inspiring journey while keeping production efficient and adaptable for different platforms.
The Power of Showing Up: 12 Years of Accountability with Erik Stenbakken
For over 12 years, I’ve met every weekday with longtime friend Erik Stenbakken for a simple but powerful accountability check-in. From our early days in photography to evolving creative careers and outdoor vanlife adventures, these weekly calls have quietly fueled personal and professional growth—one goal at a time.
Why Original Photography Still Matters in an AI and Smartphone Era
Smartphones, AI, and stock photos are everywhere—so why invest in original photography? Because trust matters. Businesses, especially community banks and local brands, need real, authentic images—not generic stock photos. I’ve used everything from a 1960s plastic camera to an iPhone in my work, but one thing remains true: the best tool is the one that tells the most compelling story. Let’s talk about why original photography is still essential in today’s visual landscape.
Expanding Horizons: Indermaur Media’s Services for Small Businesses
Discover how Indermaur Media empowers small businesses with creative media solutions, including photography, videography, website development, and social media management, tailored to help brands thrive.
From Vision to Reality: Creating a Video for a Subscription-Based Business
Discover how we collaborated to create dynamic videos for a subscription-based business, from heartfelt script delivery to a polished website intro featuring her horses.
Supporting Rhode Island Small Businesses Through RI Rebounds Grants
Discover how I helped Rhode Island small businesses through the RI Rebounds grants by creating professional websites, high-quality videos, and impactful visuals to elevate their brands.
Capturing the Flavor of Newport Cooks: A Journey in Culinary Storytelling
Join me behind the scenes at Newport Cooks, where I capture the essence of their lively cooking classes through photojournalistic photography and video. Discover how these visual stories bring their culinary mission to life and create lasting connections.
From Photography to Web Design: Expanding Indermaur Media’s Offerings
Discover how I transitioned Axel Roze’s website to Shopify, enhanced their visual marketing, and continue to support small businesses with web design and maintenance services that drive growth.
Visual Storytelling for Community Banks: The MVBofC Project
Dive into the world of community banking through a visual storytelling project with FHLBank of Topeka and Mountain View Bank of Commerce. This blog highlights the journey of capturing the resilience, impact, and stories that define a community.
Short-Form Video Production for Your Business: High-Quality Results at a Lower Cost
Discover how short-form video production can provide your business with high-quality, impactful content at a lower cost. This blog covers the strategies and benefits of incorporating short-form videos into your marketing efforts, ensuring your brand stays competitive and engaging.
My Headshot and Linkedin
Your LinkedIn profile is your digital handshake—make it count with a professional headshot that captures your personal brand. Learn why a great headshot is essential for your online presence and how it can set you apart in your career.
Supporting Shopping Local
It brings me joy to work with these small business owners. I get to hear their story, their goals and then visually capture moments to share their passion. Small Businesses are extremely important…
Video & Photography for social media uses
One of the projects I have been working on the past year is showcasing Rhode Island Small Businesses
Corporate Storytelling with an Airstream
Join Indermaur Media on a bucket-list journey across the Midwest in an Airstream, capturing the stories of farmers for PrairieFood. Discover the unique challenges and joys of storytelling on the road with video and photography.
My Experience with Being a Video Subject
Earlier this year, I set out to make a corporate bio video, discussing what Indermaur Media is all about. I started the project before the Pandemic (with no beard) and ended up finalizing it with a much-needed haircut and a beard. :) But more importantly, I learned so much from the experience of sitting in front of the camera, instead of my usual position behind it.
Goldman Sachs 10,000 Small Businesses
Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.
I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.
Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.
My challenge after acceptance into this program was to commit to carving time out of my weekly schedule.