Back in the "day" photographers were hired for photography and videographers for videos. Today you can find photographers that also create video and videographers that take photographs. The range of experience, style, and abilities are diverse.
Hiring an individual that has the experience as both a photographer and videographer is one way to create heartfelt and connected real life stories with video and photography. They can be used for a company's advertising campaign, in-house corporate uses, social media and online content.
In recent years I have enjoyed commercial multimedia assignments in Boston, RI and New England like this because they include "from the hip" style photography, and storytelling through video; while others are more sophisticated in creation. For example, I may take the portraits of an executive team and then engaged them in a conversation/interview on video for a simple, but more in-depth assignment.
Here are a few tips on what to look for when choosing your multimedia partner.
1. Find a photographer or videographer experienced with both photography and video. Shooting still photography and video are two different mind and skill sets. Approaching a subject for photography is different than with a video interview.
2. Find a multimedia (photographer-videographer) crew who can work quick on their feet and are creative in their approach to a setup.
3. A producer is an excellent asset for successful multimedia project management. They help with permits, finding professional actors or "real" people, scheduling, putting together a crew, making last minute requests happen, among other things. An individual within your company or the photographer-videographer may be able to produce as well.
4. Allow simple setups so photography and video can easily be captured. This keeps the team moving to get lots of good visuals in a day's work, and can be used for the long-term.
5. Have the day planned out - This sounds like a no-brainer, though it is critical and is sometimes overlooked. Keep the schedule tight, organized and if the crew is running ahead or behind schedule, let them know. I always like to pad some extra time for those setups that have unexpected delays. Remember to allow enough time for video and photography to be created.
6. Have a vision - you may only need one setup. Focus on making an excellent portrait and interview instead of creating multiple setups. This significantly streamlines the editing process. Keep it simple and narrow down your wants and needs before the shoot.