Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Corporate Storytelling with an Airstream
Join Indermaur Media on a bucket-list journey across the Midwest in an Airstream, capturing the stories of farmers for PrairieFood. Discover the unique challenges and joys of storytelling on the road with video and photography.
Our Passionate Video Production Crew
We were on a Boston corporate compliance video project, and toward the end of the day, the client told me why she enjoys working with the Indermaur Media crew. The list of items she shared was inspiring, and a gentle reminder of why I love multimedia productions and the people that create a terrific team.
While on the video set, we shared our passion for what we do. In this video assignment, we had seven crew members, six actors, and three client-side art directors to oversee the video production. Over the years, I have always worked with top-notch, experienced crew members that are professional and very passionate about what they do — having passion about what one does all day is essential to be successful with their task and create a rockstar crew. Here's what she told me...
Bostitch Office National Multimedia Campaign
My client, Bostitch Office, wanted to develop a multimedia campaign to showcase their new product, creating videos for use in social media ads, point-of-purchase displays, and installation instructional videos, and photography for packaging and advertising, as well as for trade show collateral.
We began with meetings to outline concepts for their multiple visual needs. Shooting the video and photography during a three-day multimedia assignment allowed us consistency with the actors, location, and style. It streamlined the visual process to save on the client’s budget because we would be able to run photography and video concurrently. During this phase, we created a video storyboard, a photography shot list and produced a detailed schedule to capture the ideas for their photography and video needs efficiently.
In phase two…
Goldman Sachs 10,000 Small Businesses
Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.
I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.
Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.
My challenge after acceptance into this program was to commit to carving time out of my weekly schedule.
The Day I Realized I Was a Multi-Media Producer
Scott Indermaur shares the moment he realized his role had evolved into a multimedia producer, combining photography, video, and production to create powerful visual narratives. Explore his journey and the transformation of Indermaur Media.
Creating a Foundation's Fund Drive Video
Indermaur Media shares the behind-the-scenes process of creating a fund drive video for a non-profit. From interviews to capturing live tutoring sessions, discover the art of multimedia storytelling in action.
What is Visual Narrative?
Visual narrative, or visual storytelling, uses photos, videos, and graphics to tell compelling stories. From corporate missions to community impact, discover how visual media can bring stories to life and connect with audiences.
Building your Multi-Media Team - Behind the Scenes
Building a strong multimedia team is essential for successful photography and video productions. See how collaboration, adaptability, and a positive set environment contribute to high-quality results and a rewarding project experience.