Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Steps to Create a Successful Corporate Video Production
Indermaur media has done many corporate video productions ranging from simple videos to more sophisticated in planning and creation. In some cases, it is unscripted with subjects speaking from their heart. In other cases, it is imperative for the words to be exact and in that case we use a…
Boston Biotech Photography and Video Project for Marketing
As I mentioned in the past blog, Rhode Island Commercial Photographer, I thoroughly enjoy multimedia projects of all magnitude from 100% photography or video to a mix of video and photography elements. These assignments may be smaller visual projects with only a crew consisting of myself to the large multimedia projects that include extensive travel and a team of a dozen people to accomplish successful photography and
Indermaur Media wins Rhode Island 50 on Fire Innovation Award
Indermaur Media is honored to be a 2019 Rhode Island Inno’s Second-Annual 50 on Fire Award Winner for creating Visual Thrive.
As a winner in the “New to the Ecosystem” category, Visual Thrive frees companies from spending lots of time, energy and money on their social media branding. By combining forces, Scott Indermaur and Lori Giuttari have partnered to bring decades of media and communications experience to small and medium businesses. This Visual Thrive partnership delivers a streamlined, cost effective way for businesses to maintain a steady flow of high-quality social media posts tightly aligned to the company’s brand. Each post tells an ongoing
Bostitch Office National Multimedia Campaign
My client, Bostitch Office, wanted to develop a multimedia campaign to showcase their new product, creating videos for use in social media ads, point-of-purchase displays, and installation instructional videos, and photography for packaging and advertising, as well as for trade show collateral.
We began with meetings to outline concepts for their multiple visual needs. Shooting the video and photography during a three-day multimedia assignment allowed us consistency with the actors, location, and style. It streamlined the visual process to save on the client’s budget because we would be able to run photography and video concurrently. During this phase, we created a video storyboard, a photography shot list and produced a detailed schedule to capture the ideas for their photography and video needs efficiently.
In phase two…
What is Visual Narrative?
Visual narrative, or visual storytelling, uses photos, videos, and graphics to tell compelling stories. From corporate missions to community impact, discover how visual media can bring stories to life and connect with audiences.
Why Having a Makeup Artist is Helpful
Hiring a makeup artist for photography and video shoots can make a significant impact. From improving skin tone to boosting confidence, discover how a makeup artist can elevate your project’s quality and ensure your subjects look their best.
A Diverse Onsite Video Production Crew
Discover the benefits of having a diverse and flexible onsite video production crew for your business photography and video assignments. Learn how a cross-trained team can adapt to unexpected tasks, making your video projects more efficient and creative.
210 Headshots in 30 Seconds
As a Rhode Island corporate photographer, I captured over 200 headshots in a day at a Providence event, using a quick and efficient setup. Read about our approach to creating professional portraits despite challenging weather.
Building your Multi-Media Team - Behind the Scenes
Building a strong multimedia team is essential for successful photography and video productions. See how collaboration, adaptability, and a positive set environment contribute to high-quality results and a rewarding project experience.
Communicate for a Successful Visual Creative Project
Maximize your corporate or commercial photography project success by actively communicating with your photographer. From discussing budgets to sharing visions, these tips help build long-term collaborative relationships and deliver impactful visuals.
8 Steps for a Successful Headshot - Portrait
Professional headshots are key for business profiles and marketing. Learn the essentials for capturing great corporate headshots, including setup tips, wardrobe advice, and how to create a relaxed environment for your subjects.