Visual Narrative, Process, and Practice
This blog is a place to share ideas, lessons, and observations gathered over more than three decades of working in photography, video, and visual storytelling. It reflects how I think about narrative, craft, collaboration, and the role visual media plays in helping people and organizations communicate with clarity and purpose.
I approach visual storytelling as an evolving practice. Each project, collaboration, and challenge adds to how I see the world and how I help others tell their stories. This blog is part of that ongoing process, a place to reflect, refine ideas, and share what I continue to learn through real-world work.
You’ll find writing here on photography, video production, narrative structure, creative process, and the practical realities of working with clients and teams. Some posts are instructional, others reflective, but all are rooted in experience and an ongoing commitment to doing thoughtful, honest work.
Creating Strategic Marketing For a New Startup
So, what is it in Kansas that will change the world? Indermaur Media has an exciting and unique opportunity to join a brilliant team about to change the AG industry. Our client has gathered top minds in the fields of technology, engineering, chemistry, agriculture, and environmental sciences too (as they have said) change the way the world farms, and eventually save our Earth. That's a big vision, but one we believe is possible.
#AirlineFeet Photography
I have traveled to all states but three, and about 13 countries. Mostly for photography and video projects for my client’s marketing uses. The only states I haven't visited are Alaska and Hawaii, and for some reason, I also skipped over Montana.
A few years ago I was working on a project in Washington DC that included video interviews of governors. One of my subjects was the Montana Governor Steve Bullock. After introducing myself, I told him...
Bostitch Office National Multimedia Campaign
My client, Bostitch Office, wanted to develop a multimedia campaign to showcase their new product, creating videos for use in social media ads, point-of-purchase displays, and installation instructional videos, and photography for packaging and advertising, as well as for trade show collateral.
We began with meetings to outline concepts for their multiple visual needs. Shooting the video and photography during a three-day multimedia assignment allowed us consistency with the actors, location, and style. It streamlined the visual process to save on the client’s budget because we would be able to run photography and video concurrently. During this phase, we created a video storyboard, a photography shot list and produced a detailed schedule to capture the ideas for their photography and video needs efficiently.
In phase two…
Introducing Visual Thrive!
Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running…
Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.
Companies have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.
I’ve always been passionate about telling the stories of a business, and I’ve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?
Goldman Sachs 10,000 Small Businesses
Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.
I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.
Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.
My challenge after acceptance into this program was to commit to carving time out of my weekly schedule.
The Day I Realized I Was a Multi-Media Producer
Scott Indermaur shares the moment he realized his role had evolved into a multimedia producer, combining photography, video, and production to create powerful visual narratives. Explore his journey and the transformation of Indermaur Media.
Creating a Foundation's Fund Drive Video
Indermaur Media shares the behind-the-scenes process of creating a fund drive video for a non-profit. From interviews to capturing live tutoring sessions, discover the art of multimedia storytelling in action.
Making Compelling Visuals for Social Media Optimization
Indermaur Media shares insights on creating impactful visuals for social media, including tips on using your phone’s camera, applying filters, and framing photos for Instagram. Elevate your brand’s narrative through strategic social media optimization.
How A Producer Can Better Organize Your Shoot
A producer can make all the difference in the success of a photography or video shoot. From managing logistics to fostering collaboration, explore how a producer like Stacey Koch helps create organized, efficient, and stress-free sessions.
Mobile Phone Photography & Its impact on brands
Discover the impact of mobile phone photography on brands. Scott Indermaur shares insights on leveraging phone photography for social media, focusing on creativity, consistency, and humanizing your brand with behind-the-scenes visuals.
Expanding Your In-house Photography and Video Skillset
Expand your marketing team’s photography and video capabilities with in-house training from Indermaur Media. From enhancing lighting techniques to optimizing studio setups, discover how your team can create high-quality visual assets for social media.
Why I Create Personal Photography Projects
Discover why personal photography projects are essential for creative growth and self-discovery. Scott Indermaur shares his journey with personal projects like REVEALED, exploring spirituality, and how these projects ignite passion in his work.
6 Essential Things for a Strong Photography and Video Project
Explore six essential tips for a successful photography and video project. From finding experienced multimedia professionals to planning your shoot, Scott Indermaur shares insights on creating impactful visual stories for your brand.
Save Money by Combining Multiple Projects
Learn how combining multiple corporate photography and video projects into a single production day can save your company time and money. Discover practical tips for planning and executing streamlined multimedia assignments with Indermaur Media.
What Makes a Great Assistant for Your Photo or Video Production Assignment
A skilled assistant is crucial for any photo or video production, offering support, organization, and insight that enhances the entire creative process. Learn what makes an excellent assistant for your media assignments.
What is Visual Narrative?
Visual narrative, or visual storytelling, uses photos, videos, and graphics to tell compelling stories. From corporate missions to community impact, discover how visual media can bring stories to life and connect with audiences.
Why Having a Makeup Artist is Helpful
Hiring a makeup artist for photography and video shoots can make a significant impact. From improving skin tone to boosting confidence, discover how a makeup artist can elevate your project’s quality and ensure your subjects look their best.
How to Look Great in a Portrait
Feeling anxious about getting your portrait taken? Discover key tips from a professional photographer and stylist on how to look your best, what to wear, and how to relax for a natural, authentic shot that captures the real you.
210 Headshots in 30 Seconds
As a Rhode Island corporate photographer, I captured over 200 headshots in a day at a Providence event, using a quick and efficient setup. Read about our approach to creating professional portraits despite challenging weather.
8 Steps for a Successful Headshot - Portrait
Professional headshots are key for business profiles and marketing. Learn the essentials for capturing great corporate headshots, including setup tips, wardrobe advice, and how to create a relaxed environment for your subjects.